Is your business on Instagram? If not, you better have a good reason for it. Instagram is a powerful marketing platform that is hard to ignore. The platform has the potential to bring in many new customers. Just like any other social media platform, the key to the market on Instagram is to build an engaged following that can in future become your customer base. If you are a business owner who is looking for ways to up your Instagram marketing game, we have rounded some of the best marketing tips for you:
Make sure you have a business account: Having a business profile on Instagram gives you access to Instagram Insights, advertise on the platform, and make promoted posts. One of the clear benefits of Instagram Insights is that you get all the essential data you need to know about your account. It will help you know whether the content you are sharing is working or not. A business profile allows you to advertise on the platform, without needing to use Facebook’s advertising tools. The ‘locations’ tab on Instagram can help you attract local business.
Create beautiful visuals: Success in Instagram marketing is based on three things: Images, images, and images. The higher-quality your images are, the more professional your Instagram profile will look. Identify the kind of visual content that your audience likes to engage with and effectively produce such content.
Get the hashtags right: To reach a huge audience, ace the hashtag game. You need to be strategic about which hashtags you should use and how you use them together. One common mistake brands often make is that they use random hashtags. However, the best and quick way to increase your brand’s visibility is to use hashtags that are trending.
Have an influencer marketing strategy in place: One of the best ways to build up your Instagram following is influencer marketing. To get your influencer marketing strategy right, you don’t need huge budgets. Non-celeb influencers with engaged followers can make it affordable and easy to market your product or service. Don’t choose the influencers just on the basis of the number of followers. Make sure that the content they post has resonance and relevance with your brand.
Instagram is a powerful online marketing place for companies and brands. Hiring a digital marketing agency like ours can help you link social media with your marketing activities. As a full-service digital marketing agency, we can take care of all your marketing needs so that you can focus on running your business.