Many businesses are realising the benefits of native ads and some of them being — higher click-through-rate (CTR) than typical display ads, can be integrated with editorial content and can be custom-made. Not just that, custom content is seen more trustworthy by the consumers than traditional advertising. If you wish to do something new, unique and creative to get customers’ attention, it’s important to leverage native advertising in your content amplification strategy. For your native ad to work, you have to work on the headline which is the first impression you create on potential customers.
Here are some tips to write an effective headline that you can make part of your native advertising strategy:
- Be concise: The first and foremost thing that a customer will notice is the headline. Therefore, it is important to get to the point straight away. Write a headline that conveys the exact message that you want to convey to your target audience. Keep it short and crisp as you will lose the attention of potential customers with too much text.
- Tell a story: Good advertising is all about your customers and not the product. Focus not on the product but how it can help customers. ‘Too salesy’ ads can be off-putting for potential customers. Incorporate emotions and storytelling into the ad headline so that you can connect with potential customers. The aim is to humanise the brand and inspire them to take action.
- Back your claim: Numbers and infographics are a great way to draw attention and pique interest and make the brand look trustworthy and authentic. When using number and infographics, make sure that you back up the claim with verifiable data — bringing up the trust factor. Though numbers can make a huge impact, when used with emotions, you can send out an incredibly strong and persuasive message.
- Be relevant: Each advertisement has its own tone. You need to find the tone of your message so that resonates well with your target audience. Maintaining the brand tone across channels can help you to establish credibility and create a relationship with the audience. The audience will start. The language and tone that you use in the ad should be clear and relevant, leaving no room for misinterpretation.
- Add a call-to-action: Take the guesswork out of your ad headline by stating clearing what action you wish your audience to take. Most of the time, the call to action focuses on persuading the audience to buy the product or service. However, you could ask your audience to follow your social media business page or subscribe to their emailers. Whatever the end goal of your ad is should be spelt out clearly.
If you are stepping up your advertising game, you will probably be wondering how to create an effective native ad and which are native advertising platforms that will help you achieve your digital marketing goals. As a full-service digital marketing agency, we can help you not just create native ads but also run them on different platforms so that you can reach target customers and generate lead.
Businesses turn to social media channels for different purposes including increasing brand awareness and brand affinity, boosting sales and gaining visibility in a crowded business landscape. Over here we discuss how some of the popular brands have leveraged the power of social media marketing to meet their business objectives.
Before you take a look at the campaigns, here’s a quick note from our team. We are a team of storytellers, illustrators, marketers and designers working together to create quality, relevant and engaging social media content. If you are looking for a social media marketing agency for your next campaign, get in touch with us.
1. WestJet’s 2019 Christmas Miracle: Uniting Through Traditions: Prior to this social media marketing campaign, WestJet had already completed 7 successful Christmas campaigns. For 2019’s campaign, the low-cost domestic carrier sent Blue Santa to sixteen different countries across six continents. Shot in documentary-style, the video captures different traditions in which Christmas is celebrated across these countries. The video features heart-warming reunions of family members – from parents meeting their far-away daughter or long-distance couples meeting each other. The airlines in this very emotional ad campaign sends out a simple but powerful message: no matter where you are from, the holidays are about being together with family and friends. The campaign shared on the WestJet Facebook feed generated $11 million in direct sales and received 438 million earned media impressions.
2. Starbucks ‘Tweet-a-Coffee’ Campaign: Starbucks through its ‘Tweet-a-Coffee’ Campaign gave ‘catching up for over a cup of coffee’ a new meaning. The ‘Tweet-a-Coffee’ social media marketing campaign let the users send a digital gift coupon to their friends and which the recipient can avail at the designated Starbucks outlets. The innovative campaign changed the way people looked at the microblogging website. Within 2 months of its launch, the campaign prompted $180,000 in purchases.
— Starbucks Coffee (@Starbucks) October 28, 2013
3. Domino’s Lost for Words: There is nothing like the joy of eating a sumptuous pizza and Domino’s captured the feeling in one of the best social media marketing campaigns. In 2016, Domino’s launched custom Snapchat Lenses to capture the reaction of the people when they see a pizza. The reactions resulted in emojis and videos with silly sounds effects.
4. LEGO’s new guaranteed shatterproof truck: As people thought that memes from brand accounts are passé, Lego with its ‘ shatterproof truck meme’ proved them wrong. The world famous toy company trolled the electric car company Tesla by sharing a picture of a ‘Lego truck’, calling it shatterproof. The tweet was a play on Tesla’s new pickup truck which had its windows smashed during its launch.
The evolution of the truck is here. Guaranteed shatterproof ? pic.twitter.com/RocTEkzzwI
— LEGO (@LEGO_Group) November 27, 2019
5. Burger King ‘s ‘Order from McDonald’s’ ad: Fast food chains Burger King and McDonald’s are known for engaging in Twitter banter. And, it was, therefore, quite surprising for people to find Burger King to call on customers to order from McDonald’s. The tweet was sent out to support Mcdonald’s local fast food outlets in the wake of COVID-19 pandemic. Other foods chains like Taco Bell, Pizza Hut and Papa John also got a mention. Such positivity, in the midst of a global pandemic, garnered a lot of attention.
We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6
— Burger King (@BurgerKingUK) November 2, 2020
6. KFC ‘Ain’t No Small Fry’ campaign: If you want to learn how to impress your critics, take a lesson or two from KFC. KFC’s french fries were the most complained about product. However, instead of getting defensive, the food chain launched ‘new fries’ with the campaign – ‘Ain’t No Small Fry’. They also amplified the campaign by using not just social media but also national press. This is how you shift perception with a solid marketing campaign!
7. Coca-Cola #RefreshtheFeed: To generate buzz, Coca-Cola cleared its social media accounts on November 9, 2018. The followers were quite taken aback by this move, all the social media accounts remained blank till November 12. On November 13, on the World Kindness Day, the company shared content that was all about positivity. The company used this occasion to reboot its social media presence and emerge as a positive brand.
— Coca-Cola (@CocaCola) November 13, 2018
8. Oreo’s daily twist: There are very few brands that are as iconic as Oreo. So when in 2012, Oreo turned 100, it called for a celebration. The brand launched a 100-day series of cookie designs centered around each day’s news. The most creative thing about this campaign is that it put the product in the centre and weaved content around it. The campaign invited the public to suggest news pegs and select the winning campaign. What an amazing way to keep your audience engaged not for a day or week but for months.
9. IKEA UK store sleepover: Famous for their unique in-store experience, IKEA’s sleepover campaign is one of the best examples of experiential marketing whilst using the power of Facebook fans. Inspired by a Facebook group titled ‘I wanna have a sleepover in IKEA’, the furniture brand in the UK, randomly selected 100 Facebook fans and invited them for a sleepover in IKEA.
10. #WendysBreakfastBattle: The best defence is a good offence. Taking this adage to a whole new level, Wendy launched a campaign asking its Twitter followers to roast its competition including McDonald’s. Both the companies took the battle seriously. While Wendy posted the most popular tweets on a video billboard in New York City’s Times Square. McDonald’s offered a free Egg McMuffin on the day of the Wendy’s breakfast launch.
— HazyThoughts ???? (@bluegrasshaze) March 2, 2020
11. Project #ShowUs by Dove: If you want to tell a powerful story with real people, Dove’s Project ShowUs is one of the best examples. Shattering beauty stereotypes, the campaign gives a fresh look to stock imagery and sets a new standard for authentic representation of women. Basically, #ShowUs is a collection of 10,000+ images that break away from beauty stereotypes and present a more inclusive perspective on beauty for all media & advertisers to use. The campaign urged women to share their images with no photoshop or filters. They have to share the images with the #ShowUs hashtag to become part of the collection on social media platforms. The brand leveraged the power of Instagram/Facebook and Youtube to spread awareness of their body positive campaign. Since the launch, 100,000+ women across the globe have supported the collection. 900+ companies from different countries have downloaded 7,500+ images from the collection and the campaign has garnered 100% positive sentiment.
Running your own business while working with an in-house team to run digital marketing campaigns can be tedious. Training, on-boarding and managing an in-house team take up your resources and time. Hiring a digital marketing consultant can not just lift the burden off your shoulder but it will take the guesswork out of your digital marketing strategy. With a digital marketing consultant, all you need to do is choose the package that suits your business, share your goals and the timeframe. Sounds simple? Bringing a pro can help you get a great return on your investment. But how do you hire one?
Over here we share with you some simple and practical tips that will help you hire a digital marketing consultant:
Assess your needs and budget: Before you outsource your digital marketing to a consultant, you need to assess your needs and expectations. There are time-based projects and performance-based projects. You need to strike a balance between the two and choose as per your current needs. Are you launching a new product or do you wish to expand your existing customer base? Answers to these questions will help you narrow down your goals which will make communication between you and a digital marketing consultant effective.
Do your research: It is not very difficult to find the best digital marketing consultants. They will be speaking at big conferences and participate in big industry events. LinkedIn is arguably one of the most important social media sites where you can go through profiles of different digital marketing consultants and check their accomplishments.
Qualities to look for: The first and foremost thing that you should look for in digital marketing consultants is the ability to empathise with your business and the customers you are trying to reach. Unique perspectives, original ideas, insightful recommendations and innovations are something that you should take into consideration.
Eagerness to learn: As the digital marketing landscape is always evolving, go for a digital marketing consultant who is eager to learn the latest marketing best practices and which practices can help your business grow.
Go for the best value: Picking a digital marketing consultant just because he/she quotes the lowest price won’t help you in the long-run. Price is indeed an important factor to consider but first, you need to make sure that the digital marketing consultant you are planning to hire is a pro and has good work to show.
If you’re looking for digital marketing consultancy services, feel free to get in touch with us. As a full-service digital marketing agency, we can help you navigate through the different aspects of digital marketing and deliver outcome-focused digital consulting that is tailored to the needs and expectations of your business. To know more about our digital marketing agency packages, get in touch with us.
In today’s world, it’s hard for businesses to imagine being online without a social media presence. However, merely having a social media account will not help you get followers and leads. Whether it’s on Facebook, Instagram or Twitter you need to step up your social media game to cultivate your brand, improve customer service, engage your audience and at the end meet your business goals.
We have put together a few tips that will help you build a better social media presence:
- Choose the right social media platforms: Just because there is a social media channel doesn’t mean your business has to be on it. Not all social media channels have the same purpose and the same audience. While Facebook is a great place to generate B2C leads and create brand awareness, LinkedIn is great for B2B lead generation and networking. We can help you analyse the right platforms for your business and the content ideas to engage with the audience. As a full-service digital marketing agency, we will successfully integrate social media into your marketing mix.
- Focus on customer service: Many customers these days turn to social media when they need help from brands. They prefer to get in touch with the brand on social media rather than waiting for them to reply to an email. Ensure that your brand has an authentic conversation when dealing with the customer’s query or complaint.
- Be careful with trends: To improve social media presence, many businesses take advantage of popular social media trends. But it’s important for them to carefully use trending hashtags or memes. They don’t overdo it or for the sake of doing it. They could even help your post go viral. Use trending hashtags or memes in such a way that they relate to your business. If you want to use trending topics to your advantage, we can help you with the tools that will help you see what’s trending.
- Find your voice: The last thing people want on social media is a brand that is just busy promoting its products. Use social media as a tool for engagement and communication. Keep the conversations authentic and real. Find a brand voice that interacts with your audience because you don’t want to come across a faceless corporation. Get personal with the audience by behind-the-scenes photos or your team’s photos or find inspiring content ideas that align well with your business
- Actively engage with your audience: Leverage the power of visual content to actively engage with your audience. Remember cultivating social media presence takes time and patience. Sharing user-generated content is also a great way to increase engagement.
Social media is continually becoming a powerful online marketing place for companies and brands. However, businesses are still looking at social media in isolation. As a full- service digital marketing agency we can help you link social media with your marketing activities.
You all know that content marketing is important for your business. Not only does it help you connect with the audience, but it also helps to improve conversions and generate leads. However, in today’s marketing landscape, you need engaging and high-quality content to make an impact. But for this, you need to have a strategic approach towards content. Merely, generating content is not going to fetch you good results. You need content that suits your specific business and target audience.
Over here we discuss how your business can build an effective and winning content marketing strategy that creates real presence:
- Know your goals: Start with the end so that you know what you want to achieve from your content. Is it lead nurturing? Or lead generation? Or building brand awareness and affinity? Instead of producing and publishing content simply for the sake of doing it, document your goals and create a content plan that’s aligned to them.
- Develop reader persona: Is your content plan targeted to the right audience. To be relevant to your customer base, you need to understand who they are. In simple words, find your target audience. There can be several personas of your target audience, identify them to create relevant content.
- Consider all types of content: When people talk about content they often think of blog posts or lengthy articles. But that is just one facet of the content plan. Podcasting, info-graphics, visual content, ebooks, webinars, and social media posts can all be part of your content marketing strategy. To remain meaningful and relevant in today’s noisy marketing space, try all content types and see what works best for you.
- Plan your editorial calendar: A winning content marketing strategy needs preparation and planning. Having an editorial calendar will help you keep track of which activity needs to be done at which stage. Knowing when to post which content is a crucial part of the content strategy. If you need help in planning your editorial calendar, hire a digital marketing agency.
- Know the basics of SEO: Understanding the basics of search engine optimization will help you broaden your reach. SEO has changed over the last few years. Stuffing keywords may seem easy and tempting but it will no longer help your content. Following the best practices like creating expert content that will get a mention from reputed sites, proper interlinking, and adding proper meta tags can help your site content rank higher.
- Revisit your strategy: The truth about content strategy is that it’s always evolving. You have to tweak your plans and align with the ever-changing content marketing landscape. See what your competitors are doing. Reassess your content strategy and plan what different can you do with your content.
To run an appropriate content marketing campaign, you need resources. You need an expert internal team good in different areas such as SEO, social media, copy-writing, and analytics. Hiring a digital marketing agency can help you navigate through the different aspects of content marketing easily without having to dedicate your human resources.