Useful Tips For UX Designer
Be it a website, mobile app or web application, user experience is the crux of product design. The usability, accessibility and efficiency of products are dependent on how well they are designed. As technology is rapidly evolving and continuously influences design trends, designers constantly learn, improve, and expand their design toolkit to remain up to date.
Here are some tips for UX designers that they might find useful to deliver better design results:
- Understand your target audience: It may seem like the most obvious advice but having your ear on the ground helps you understand needs and demands. UX designers can’t figure out the right UX design scheme without having user empathy. Customer journey maps are a great way to visualise the end user’s emotions, pain points, and questions. Knowing the audience and their customer journey helps designers recognise opportunities for improvement.
- Design for short attention span: According to a study, the average human attention span has gone down from 12 seconds to 8 seconds. Instead of overwhelming the audience with too much information, provide content in a digestible format so that people understand the information as quickly as possible.
- Practise responsive design: Google recommends responsive web design. Responsive layouts are fluid and it allows designers to build the best user experience for users of all kinds of devices, be it a desktop, a mobile phone or a tablet. Though responsive web design gives you less control over the design, it is still the way to create new websites.
- Every element should be visually distinct: Each webpage a single definitive purpose. UX designers should understand that purpose and ensure that the most valuable information on the page stands out distinctly. Here aesthetics, functionality and accessibility should all go hand in hand.
- Do not ignore micro-interactions: When designing a mobile app or a website, it is important to keep the big picture in mind. But it is equally important to not ignore micro-interactions. From liking a post to receiving notifications, from scrolling to call to action, there are several micro-interactions that users engage in every time they visit a website or use a mobile app. Though these are tiny design elements, you should care about them as these things make exceptional websites stand out from ordinary ones. The purpose of these micro-interactions is to delight the user and ensure that the website or mobile app that you have helped create is a welcoming one.
- Embrace newer technologies: When it comes to user experience, designers should leave no stone unturned to embrace new technologies. Augmented Reality (AR) and Virtual Reality (VR) has redefined the way users interact with websites. With AR and VR, users can be transported into an envisioned situation. For instance, virtual try-on technology enables customers to try on products using their smartphones. This helps in making a purchase decision.
- Be consistent: Design elements that will go together should have consistency. For instance, on a website, the cancel button is in a particular area of a dialogue window on a webpage. On another webpage, the button is located elsewhere. This results not just in poor user experience but also leads to confusion.
A website can create a lasting impression on its users. Whether you are looking to get your website designed or looking for creative content for your business, our UX design team understands your customers’ journey and create an experience that builds trust and loyalty from the first click. As a full-service digital marketing agency, we will take care of your website from development to ongoing maintenance.
Ecommerce Tips And Tricks
Whether you are a startup or an established brand, eCommerce is all about winning conversions. With the average cart abandonment rate across industries being 69.57%, what different can you do to create brand preference in this crowded eCommerce market? Well, besides optimising your site for mobile phones, there’s a lot you can do to revolutionise your eCommerce strategy.
To know top eCommerce business tricks, keep reading:
- Focus on the cross: selling and upselling: Common business tricks that tend to do very well for eCommerce businesses are cross-selling and up-selling. By recommending products related to customers’ recent purchases, you can prompt them to buy more products. For instance, if a customer has bought a mobile phone from your eCommerce store, you could try selling them a screen guard. This is cross-selling. Upselling is encouraging customers to add on more products or go for a higher model. For instance, if a customer is looking for a coffee table set but you sell them the whole living room set that’s an upsell.
- Showcase popular items through video demonstrations: Videos resonate with consumers. Creating videos does take time but they have the largest ROIs of all the marketing strategies. Average user to spend 88% more time on the product pages. Videos featuring products help consumers make purchasing decisions online. Videos allow consumers to take a 360-degree look at the product — a feeling that a brick and mortar store offers.
- Have product descriptions that unique and valuable: To drive more sales on your eCommerce site, product descriptions must have a unique and actionable proposition. The benefits and features of products should be visible to the customers. Avoid putting product descriptions at the bottom of the page. Ideally, they should be above the page fold. Most people do not like to scroll down to read the product descriptions. Good copywriting is essential for this.
- Integrate social media into your website: While your eCommerce website is where the sales occur, social media is where you can generate leads. Being active on social media not just helps build brand awareness but can increase traffic to your website. Facebook and Instagram now allow their users to easily browse and purchase products directly and that’s something you don’t want your business to miss out on.
- Explore business globally: If you are running a small eCommerce business planning to expand globally, there are many platforms such as Amazon and eBay that you can make use of. You can test waters on such portals and see if your products have an international market or not. This will help you to alter your marketing strategy.
- Accept different payment methods: Give people different options to pay for the products on your website. When you are not using a popular payment method, such as an e-wallet, you’re alienating lots of potential customers. Make sure your eCommerce website has the capability to accept the payment methods that you are offering.
Several eCommerce business strategies will help you get different results. As an award-winning digital marketing agency, we can help you with the right combination of strategies. We can also help you to keep up-to-date with new-age technology and stand out from the competition.
Common Mistakes in Social Media Content Planning
Be it an established business or a small local business, social media marketing is something that you cannot ignore. Social media allows immediate interaction with customers. When done right social media has the potential to build your brand community, grow your customer base and increase ROI. To run social media marketing campaigns that help you build real and meaningful relationships with your customers, you need a proper strategy. But often people get lost in the routine of social media posts that they forget strategic goals.
Here we discuss common mistakes in social media content planning so that you can avoid them:
- Randomly posting on social media without a plan: Social media marketing isn’t just about creating random posts. A comprehensive social media plan should include a clear list of goals and objectives, an audit of your existing social media presence and building a social media calendar. Having a strategy ensures that there is consistency in regards to posting schedules across channels. This also helps in avoiding a last-minute rush to find content to post.
- Sharing stock visuals: When it comes to social media platforms, visuals are important to drive engagement. While it’s good to share your existing content or using stock visuals, you should also invest in creating images and videos that are specifically designed for social media. Customising images to personalise them for your brand and audience increase the likelihood of people sharing your content.
- Sharing your content only: Besides generating high-quality content, it is equally important to share content uploaded by other brands. For instance, you could share a useful infographic shared by another brand. Besides that, you can curate user-generated content. According to the Nielsen Consumer Trust Index, 92% of consumers trust user-generated content than traditional advertising. Use reviews, hashtag contests and videos by users to your advantage. User-generated content helps in building your brand image.
- Posting the same content across social media platforms: Sharing the same content on social media may seem convenient and less time-consuming. But they may not get you the desired results. Share unique content for each social media platform as they are designed for different audiences with different expectations.
- Not tracking the posts’ performance: Your business’ ability to build a following and convert customers depends on the performance of the social media posts. By analysing the social media posts, you can see which types of posts receive the most engagement. There are several tools that can help you track page impressions, tally up clicks, measure follower growth, evaluate engagement and assess content performance much more. Use this information to build your content strategy.
- Not analysing competitor’s content: A very important part of your social media strategy should be taking inventory of competitors’ content. How frequently are they posting, what kind of content are they posting and analyse which types of content are working for them. Look at the quantity and quality of the content. All this will arm you with data that can help you decide which things to avoid and gaps you can fill.
We hope you find the above information useful in creating content that helps you to stand out from the noise. Navigate the social media landscape using our expertise and knowledge. As an award-winning digital marketing agency, we can help you work towards a social media content strategy that involves tried-and-tested best practices of your industry.
Link Building for SEO -Things to Know
Backlinks are one of the top factors in Google’s organic ranking algorithm, it is, therefore, important to make link building an important part of your SEO strategy. Link building is getting links from external sites back to your website. Google uses these backlinks to evaluate your authority and relevance of your site for particular search terms.
To help you secure high-quality links, here are some things you should know:
- Why link building matters: The reasons to focus strongly on link building are: Your website will rank higher on Google and other search engines. It will become easy for Google to find new pages on your site easily. You will gain credibility as external links are often seen as a vote of confidence from other websites.
- Different types of links: A great link building strategy starts with understanding the different types of links and the value they add to your website. Contextual links — those placed in the body of a web page’s content instead of the footer or sidebar — and topical links —- links from websites and content that is closely related to your own site’s topic — hold value. At the same time, directory links are of little use to users and, thus, are considered low-value link.
- Outreach for links: In order to acquire backlinks from other websites, you cannot wait for them to find interesting content on your website. Proactively reaching out to other websites (other than competitors) bloggers, influencers and webmaster can help you gain explore opportunities for them to cover your content. When you reach out to other websites for link acquisition, it is important to understand their domain authority. There are several tools available in the market that can help you know the authority status of any domain or keyword.
- Use your connections with reporters to create backlinks: Press publication links are a great way to earn high-quality editorial links. Using your PR tactics, you can reach out to journalists to cover stories that are relevant to your brand and backlink to your website in their stories. Earning editorial links isn’t as easy as it sounds. You will have to create a pool of engaging content that you can pitch to the press.
- Do a backlink gap analysis: Wondering why competitors land with high-quality when you don’t? Well, there are many tools that can help you compare your backlink profiles with that of your competing websites. This will help you understand the gaps in your link building strategies. These tools also help you to find out which are the most linked-to pages, giving you valuable insights to shape up your SEO strategy.
While you are running a business, balancing efforts across multiple channels can be quite difficult. As a full-service digital marketing agency, our SEO experts can help you monitor page performance and develop an effective strategy. Hiring a digital marketing agency like ours will help you focus on your core business, while we take care of your digital marketing needs.
8 Common SEO Mistakes to Avoid
SEO has over recent years has become a significant revenue channel. The right applications of SEO techniques can help make progress with your marketing goals. SEO methods are constantly evolving due to search engines’ developments and consumer behaviour changes. However, when SEO techniques are implemented incorrectly it take some time to recover.
To make sure that you don’t make these mistakes, we share 8 common SEO mistakes
1. Ignoring HTTP status and server Issues: HTTP status codes are crucial to determine how your website is accessed by visitors and spiders. If there are technical issues with your website related to HTTP status, it is best to get them fixed at the earliest. Due to this problem, you may not only lose out on traffic but also damage your rankings on Google.
2. Not creating right title tags & meta descriptions: Title tags and meta descriptions tell search engines and users what your site is about. Therefore, it is important that you create the right title tags and meta descriptions using the relevant keywords. Optimised title tags and meta descriptions give your website the chance to maximise its impact in the SERPs by encourage users to click on the website. Ensure that you don’t create too many pages with same titles and descriptions — it will make it difficult for search engines to properly determine relevance and, thus, it will affect the rankings.
3. Not addressing crawling issues: If a website has crawling issues, some of the pages on the website might not be as accessible to Google. Crawlability is the foundation of your technical SEO strategy and thus you must get crawling issues resolved.
4. Indexability: Good indexability is crucial for SEO. if a page is not indexed, it won’t be seen by a search engine and, therefore, it won’t be seen by users. Duplicate meta data and content are some of the factors that can make it difficult for search engines to identify which pages to rank for certain similar search terms. Low word count, too short or too long title tags, and hreflang links are some of the factors that can affect the indexability of your site.
5. Ignoring internal and external link optimisation: Internal links direct the reader to a page within the website, whereas an external link directs the reader to a page on a different website. While internal links keep the users engaged on your website for longer, external links are seen as a vote of confidence by others. When other websites provide external links to your website or content you have posted, it boosts your site’s ranking.
6. Pages are not mobile friendly: Mobile-friendliness has become ranking criteria for both mobile and desktop for Google last year. To enhance your search performance make sure that your website complies with Google’s AMP guidelines.
7. Not evaluating site performance: Knowing how your website is performing helps you identify areas of improvement. There are many tools like Google Analytics that helps you with things like traffic, demographics and how much time the users spend on your website. Make use of these tools to continue to improve the web experience for your users.
8. Not updating your website: SEO is an evolving field and you must keep yourself abreast with all the latest happenings. Google keeps bringing out new updates and if you miss out on a major one, then your website rankings may suffer and you may lose out on valuable traffic.
Committing any of these SEO mistakes can hold your website back. As a full-service digital marketing agency, we can help you ensure that your website follows the best SEO practices.
Why Should Small Businesses Hire A Digital Marketing Expert?
If you are running a small business, using the service of a digital marketing expert can help you attract genuine leads. Running a small business and managing marketing can be all-consuming. Hiring a digital marketing expert makes sense so that you don’t divert your company’s resources and time away from your business.
If you are running a small business, here are some compelling reasons to hire a digital marketing expert:
● It is reasonable to hire a digital marketing expert: The cost of hiring a digital marketing expert is less costly in the long run than running an in-house marketing team. As most digital marketing experts work on a contract basis, you can cut down overall costs of running an in-house team. Neither you have to pay for their salaries nor you have to worry about staffing issues. It can be time-consuming for your small in-house team to keep pace with changing technology. It can be expensive for small businesses to buy premium services on online marketing tools. You can hire one among the top digital marketing companies of 2020.
● Digital marketing experts have the right tools: Digital industry is an ever-changing industry that requires a variety of skills and breadth of knowledge. When you hire an expert you will have the expertise and experience of a digital marketing expert whenever you need. From SEO strategies to social media marketing, digital marketing experts plan and execute effective marketing campaigns day in and day out.
● Contract work requires little to no maintenance: Small businesses often have short-term marketing needs. Hiring a digital marketing expert can help you with content projects, SEO, digital PR and email onboarding setup. As a business, you pay for the deliverables and results. Training full-time employees and all the related overhead expenses can be quite expensive for small businesses.
● You get objective analysis: It sometimes takes a third person to objectively analyse the performance of your business. Without any bias, a digital marketing expert can help you better your marketing strategies. Moreover, digital marketing strategists work with companies across industries and, this experience of theirs helps them come up with new and exciting marketing ideas.
● The service is scalable: The biggest advantage of hiring a digital marketing strategist is the scalability. As your business grows, the digital marketing expert accommodates your changing needs. In the case of an in-house marketing team, you will need additional resources to expand your team. Digital marketing agencies offer different plans and packages to suit your business needs.
● You can measure the results: At the end of the day, everything boils down to the results. Digital marketing experts help you determine Key Performance Indicators (KPIs) and how the campaigns are performing in relation to them. Through audit reports, you will get to know how the audience is engaging with your content and how effective is your social media campaigns.
If you are looking for a digital marketing expert, feel free to get in touch with us. We can help you improve ROI and drive value from our strategized processes.
Instagram Marketing Tips for Businesses
Is your business on Instagram? If not, you better have a good reason for it. Instagram is a powerful marketing platform that is hard to ignore. The platform has the potential to bring in many new customers. Just like any other social media platform, the key to the market on Instagram is to build an engaged following that can in future become your customer base. If you are a business owner who is looking for ways to up your Instagram marketing game, we have rounded some of the best marketing tips for you:
Make sure you have a business account: Having a business profile on Instagram gives you access to Instagram Insights, advertise on the platform, and make promoted posts. One of the clear benefits of Instagram Insights is that you get all the essential data you need to know about your account. It will help you know whether the content you are sharing is working or not. A business profile allows you to advertise on the platform, without needing to use Facebook’s advertising tools. The ‘locations’ tab on Instagram can help you attract local business.
Create beautiful visuals: Success in Instagram marketing is based on three things: Images, images, and images. The higher-quality your images are, the more professional your Instagram profile will look. Identify the kind of visual content that your audience likes to engage with and effectively produce such content.
Get the hashtags right: To reach a huge audience, ace the hashtag game. You need to be strategic about which hashtags you should use and how you use them together. One common mistake brands often make is that they use random hashtags. However, the best and quick way to increase your brand’s visibility is to use hashtags that are trending.
Have an influencer marketing strategy in place: One of the best ways to build up your Instagram following is influencer marketing. To get your influencer marketing strategy right, you don’t need huge budgets. Non-celeb influencers with engaged followers can make it affordable and easy to market your product or service. Don’t choose the influencers just on the basis of the number of followers. Make sure that the content they post has resonance and relevance with your brand.
Instagram is a powerful online marketing place for companies and brands. Hiring a digital marketing agency like ours can help you link social media with your marketing activities. As a full-service digital marketing agency, we can take care of all your marketing needs so that you can focus on running your business.
E-commerce Digital Marketing Tips for More Online Sales
Your website is up and running. Your products are promoted on all social media platforms. But yet the sales aren’t just quite what you expect them to be. In today’s overcrowded digital landscape, to make a mark for your products, you need to continuously work on digital marketing strategies to increase the quality of your leads which will eventually turn into sales. But how do you do that? Well, today we are going to share practical eCommerce digital marketing tips with you that will help you stay ahead in the game.
- Mobile-friendly website: The traffic from mobile devices is taking over the desktop. In fact, it accounts for approximately half of web traffic worldwide It is an absolute must that your website should be mobile-friendly. Make sure your site is properly indexed to be competitive in the SERPs.
Hire us to help you with an overall digital marketing strategy to boost your lead generation. Success in e-commerce can be achieved by leveraging the potential of omnichannel marketing. Promoting your message in a relevant and engaging way and in a seamless manner among different networks Facebook, Instagram, email, YouTube videos—can help you connect and with consumers and ultimately facilitate a purchase.
- Investing in excellent product photography: There are no two ways that photos do a better job of telling stories, conveying emotion, selling products & services. Investing in excellent product photography and correctly optimising images with keyword-focused alt tags will give your products a better chance. Use photographs not just to sell, but also to tell stories, engage customers in conversation and to personalise your brand.
- Building trust: As an eCommerce business owner, you understand the role trust plays when it comes to determining the credibility of your brand. Here are a few things you can do build trust with your customers:Define your returns or replacement policy: Having a clearly defined returns or replacement policy positively influences a customer’s purchase intentions. Nearly 79% of online customers want to know the conditions for returns or replacement before making a purchase.
Having reviews on product listings boost the trust factor: Customer testimonials, help you establish credibility among your customers. Reviews from existing customers help new customers perceive your product or service in a positive light. And, it shows that as a brand you are open to feedback.
- Reduce shopping cart abandonment: Shopping cart abandonment is when shoppers add items to a website’s shopping cart but leave without finishing the transaction. Some of the ways to reduce shopping cart abandonment are: you can avoid redirecting them after adding to cart, allow users to update their carts (add more products or change quantity), reiterate value prop, limit exit points during the conversion flow. You can also send reminder emails to customers to return to their carts.
- Make sure product descriptions are readable: Make sure your product descriptions have everything that customers need to know. To make content easy to skim, list the benefits in bullet points. The descriptions need not be fancy but should definitely be self-explanatory. Outline what a product does and what are its unique features and you are good to go.
E-commerce digital marketing services
The competition in the world of eCommerce is pretty fierce. You need strategic digital marketing to make a mark for your business. Learning and perfecting the art of managing digital marketing campaigns take time and effort. As a full- service digital marketing agency we can help your business stand out from the rest. We will take care of all your marketing needs so that you can focus on running your business.
How Covid-19 Will Impact Digital Marketing Agencies?
By now you may have heard that how Covid-19 pandemic has changed the normal. It has affected every business and digital marketing agencies are no different. There’s even a talk of a ‘Pre-COVID-19’ and ‘Post COVID-19’ world. It remains impossible to determine precisely the long-term impact of Covid-19 on digital marketing agencies and our working lives at the time of writing. However, we are noticing a few important trends that are going to stay –
1. Creating cash flow for clients: The global pandemic has hit businesses hard. According to a survey by The Australian Bureau of Statistics (ABS), 66% of businesses said that their turnover or cash flow has been reduced. To help the clients have cash coming in, and coming in consistently, the agencies have to focus on core marketing activities to ensure short-term survival of their client’s business and will give you leeway to chart a long-term success plan for your clients.
2. Client communication: As most agencies are embracing work from home, the way marketing executives looked at client communication will also change. Before Covid-19, clients loved in-person meetings – and they were hard to avoid. But the travel restrictions brought about by the pandemic have severely affected such interactions. Agency executives are now meeting their clients and running pitch meetings over conference calls and video conferencing. With virtual communication becoming the norm, the focus lies squarely on the content and the way it’s presented. We are seeing more and more agency executives learning the ropes of virtual communication – when to speak, when to pause, when to mute your microphone, tonality, and body language.
Also, it’s the time to become partners to your clients and not vendors. As clients are cutting advertising budgets, it’s the time to have open communication with them and explain the best way ahead with no sugar-coating.
3. Work from home: It’s here to stay. Digital marketing agencies are heavily investing in remote work tools and are constantly improving their work processes. And there’s no indication that they will be returning to the old way of doing business anytime sooner. There’s a change even in the working hours of ad agency employees while they are working from home. This survey finds that 59 % of employees at advertising and marketing agencies are working longer hours during the pandemic.
4. Saying goodbye to the glamorous world of advertising: Frugality is the new buzzword in the industry. Gone are the days of agency executives flying business class, staying in posh hotels and attending lavish parties with free-flowing champagne. But the current crisis has hit the ‘fancy’ side of agency life and has forced the agencies to adapt to the new reality. They will be looking at a lot of things from a new perspective – hiring top talent without offering any frivolous amenities, how to do more with less, and how to stay agile?
6 Books That Every Digital Marketing Professional Should Read
The digital landscape is ever-changing. With advances in technology, new approaches and new challenges, navigating the digital landscape is as complex as ever. If you are looking for a digital marketing agency that can help you navigate the complex and ever-dynamic digital landscape and improve your ROI, get in touch with us.
Professionals who are new to digital marketing and want to grow their digital skills can stay tuned to this space – as we will be covering important insights from the digital market here. To start off your digital marketing career on the right track, learn the basics of marketing. We’ve rounded 6 books that will give you an insight into how to approach different aspects of marketing.
1. Branding with Powerful Stories: The Villains, Victims, and Heroes Model by Greg Stone –
Most marketing books focus on storytelling. This book also does that but it insists that the product or service you are selling should offer real-life solutions to customers. You address the ‘villains’: the problems that customers are facing and then tell the customers how your team can offer the right solutions. That’s the mantra. This brilliant book underlines that your message can be as powerful as your product or service. Be it attention-grabbing headlines or graphics, this book touches upon almost every aspect of storytelling and marketing.
Book Nugget: “Focus on the three principal “players” in any good story: the villain, the victim, and the hero. There is an old Hollywood adage that great scoundrels make great movies. Alfred Hitchcock said it best, “The better the villain, the better the picture.”…When you try to tell the story of your company, ask yourself who, or what, the heroes, villains, and victims may be. And start with the villains. Often they are not animate. In the mind of the consumer, mere frustration is a recognizable evil, as is a transaction that is incomplete or unsatisfying (anything from a faulty product to cold coffee to melted ice cream). It is important to note that the villain need not have a name, or even an identity (think of Voldemort in the Harry Potter tales—the one whose name cannot be spoken), but must be recognizable. The victim, as it were, is the customer whose problem you’re trying to solve. The hero? Your company or team.”
2. Contagious: Why Things Catch On by Jonah Berger –
Why do certain online content go viral? Why are some ideas more popular than the others? If you want answers to these questions, grab a copy of this insightful book. The book identifies 6 principles — Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. You can use these 6 principles to understand why certain social media posts become viral and how they affect the buyers’ choices. This book is an awesome guide for digital marketers who want to promote their product or service on different platforms.
Book Nugget: “People often talk about whatever comes to mind, so the more often people think about a product or idea, the more it’ll be talked about. We need to design products and ideas that are frequently triggered by the environment and create new triggers by linking our products and ideas to prevalent cues in that environment. Top of mind leads to tip of tongue.”
3. Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer –
Customers complaining about your product or service on social media can be a difficult experience. But not dealing with angry customers or ignoring them can be counterproductive because there is a lot to learn from those who complain. According to Baer, those who complain to get an issue fixed mean well and give you ample room to grow. But then some want more than a solution. They complain on social media just to get a reaction and audience. The book meticulously tells you how to deal with the two kinds. Next time, you have a bad review on social media, you know which book to turn to.
Book Nugget: “What we categorize as a complaint in social media (in particular) may not be a complaint in the same sense that a well-crafted e-mail or a telephone call is a complaint. Instead, these short, social missives are often simply expressions of the current situation. And among heavy social media users, any customer experience falling short of perfect is legitimate grounds to instantly admonish the business.”
4. Faster, Smarter, Louder: Master Attention in a Noisy Digital Market by Aaron Agius and Gián Clancey
Learn how to leverage digital channels to build your brand online. From social media growth tactics to brand advocacy – the book is a treasure trove of knowledge on drawing customers’ attention and converting them to your users. If you are looking for real-life examples, then it is a page-turner. Those who wish to learn how to make digital marketing strategy from scratch, this your go-to book.
Book Nugget: “Don’t just pay lip service to customer support. Live it. Set up your brand to be attentive, responsive, and legitimately helpful. Make support available on every channel—including phone, email, live chat, and social networks like Facebook and Twitter. Your customers should never feel like they’re stuck solving problems on their own.”
5. Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi and Robert Rose
Many companies continue to see marketing as a cost center and not as a profit center. This is because they are still seeing marketing from their conventional glasses. This book helps you relook at marketing from a new perspective and understand the importance of building audiences for long periods of time and holding their attention throughout the stages of their purchase journey.
Book Nugget: “Audiences can provide for multiple lines of value. They provide campaign value, enabling smarter marketing and advertising. They provide for competency value, enabling the acquisition of data to make us a smarter business. They provide customer value, helping us develop more loyal customers who will advocate for our brand. And audience can provide cash value, enabling us to make marketing a profitable venture.”
6. What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story by Ben Zoldan, Michael T. Bosworth:
The book combines the latest research on how the brain works and how good salespeople create emotional connections with their buyers. A diagnostic approach that focuses on the numbers and ROIs does not influence customers. It is the stories with which the customers relate to. If you get the story right by influencing the customer using the power of emotion, you have made a connection. This book will equip you with real-world knowledge to use the power of emotion in the right way.
Book Nugget: “When we launch into detailed descriptions about our products, we force buyers to use left-brain processing to analyze the heaps of data we’re sending their way. Of course, the left brain has an unending appetite for information—give it some details, and it has to have more. The sales call quickly devolves into endless product hell…Once a salesperson shifts from storytelling to traditional selling, he is trying to move the buyer’s head, not his heart. But it’s the heart—the emotional limbic system—that makes the decision to say yes. That’s the part of the brain that sellers need to be speaking to.”
We hope you these books will find a spot in your bookshelf or your e-library! Read, learn, and grow!