E-commerce Digital Marketing Tips for More Online Sales
Your website is up and running. Your products are promoted on all social media platforms. But yet the sales aren’t just quite what you expect them to be. In today’s overcrowded digital landscape, to make a mark for your products, you need to continuously work on digital marketing strategies to increase the quality of your leads which will eventually turn into sales. But how do you do that? Well, today we are going to share practical eCommerce digital marketing tips with you that will help you stay ahead in the game.
- Mobile-friendly website: The traffic from mobile devices is taking over the desktop. In fact, it accounts for approximately half of web traffic worldwide It is an absolute must that your website should be mobile-friendly. Make sure your site is properly indexed to be competitive in the SERPs.
Hire us to help you with an overall digital marketing strategy to boost your lead generation. Success in e-commerce can be achieved by leveraging the potential of omnichannel marketing. Promoting your message in a relevant and engaging way and in a seamless manner among different networks Facebook, Instagram, email, YouTube videos—can help you connect and with consumers and ultimately facilitate a purchase.
- Investing in excellent product photography: There are no two ways that photos do a better job of telling stories, conveying emotion, selling products & services. Investing in excellent product photography and correctly optimising images with keyword-focused alt tags will give your products a better chance. Use photographs not just to sell, but also to tell stories, engage customers in conversation and to personalise your brand.
- Building trust: As an eCommerce business owner, you understand the role trust plays when it comes to determining the credibility of your brand. Here are a few things you can do build trust with your customers:Define your returns or replacement policy: Having a clearly defined returns or replacement policy positively influences a customer’s purchase intentions. Nearly 79% of online customers want to know the conditions for returns or replacement before making a purchase.
Having reviews on product listings boost the trust factor: Customer testimonials, help you establish credibility among your customers. Reviews from existing customers help new customers perceive your product or service in a positive light. And, it shows that as a brand you are open to feedback.
- Reduce shopping cart abandonment: Shopping cart abandonment is when shoppers add items to a website’s shopping cart but leave without finishing the transaction. Some of the ways to reduce shopping cart abandonment are: you can avoid redirecting them after adding to cart, allow users to update their carts (add more products or change quantity), reiterate value prop, limit exit points during the conversion flow. You can also send reminder emails to customers to return to their carts.
- Make sure product descriptions are readable: Make sure your product descriptions have everything that customers need to know. To make content easy to skim, list the benefits in bullet points. The descriptions need not be fancy but should definitely be self-explanatory. Outline what a product does and what are its unique features and you are good to go.
E-commerce digital marketing services
The competition in the world of eCommerce is pretty fierce. You need strategic digital marketing to make a mark for your business. Learning and perfecting the art of managing digital marketing campaigns take time and effort. As a full- service digital marketing agency we can help your business stand out from the rest. We will take care of all your marketing needs so that you can focus on running your business.
How to build a better social media presence for your business?
In today’s world, it’s hard for businesses to imagine being online without a social media presence. However, merely having a social media account will not help you get followers and leads. Whether it’s on Facebook, Instagram or Twitter you need to step up your social media game to cultivate your brand, improve customer service, engage your audience and at the end meet your business goals.
We have put together a few tips that will help you build a better social media presence:
- Choose the right social media platforms: Just because there is a social media channel doesn’t mean your business has to be on it. Not all social media channels have the same purpose and the same audience. While Facebook is a great place to generate B2C leads and create brand awareness, LinkedIn is great for B2B lead generation and networking. We can help you analyse the right platforms for your business and the content ideas to engage with the audience. As a full-service digital marketing agency, we will successfully integrate social media into your marketing mix.
- Focus on customer service: Many customers these days turn to social media when they need help from brands. They prefer to get in touch with the brand on social media rather than waiting for them to reply to an email. Ensure that your brand has an authentic conversation when dealing with the customer’s query or complaint.
- Be careful with trends: To improve social media presence, many businesses take advantage of popular social media trends. But it’s important for them to carefully use trending hashtags or memes. They don’t overdo it or for the sake of doing it. They could even help your post go viral. Use trending hashtags or memes in such a way that they relate to your business. If you want to use trending topics to your advantage, we can help you with the tools that will help you see what’s trending.
- Find your voice: The last thing people want on social media is a brand that is just busy promoting its products. Use social media as a tool for engagement and communication. Keep the conversations authentic and real. Find a brand voice that interacts with your audience because you don’t want to come across a faceless corporation. Get personal with the audience by behind-the-scenes photos or your team’s photos or find inspiring content ideas that align well with your business
- Actively engage with your audience: Leverage the power of visual content to actively engage with your audience. Remember cultivating social media presence takes time and patience. Sharing user-generated content is also a great way to increase engagement.
Social media is continually becoming a powerful online marketing place for companies and brands. However, businesses are still looking at social media in isolation. As a full- service digital marketing agency we can help you link social media with your marketing activities.
6 Essential Tips For a Winning Content Marketing Strategy
You all know that content marketing is important for your business. Not only does it help you connect with the audience, but it also helps to improve conversions and generate leads. However, in today’s marketing landscape, you need engaging and high-quality content to make an impact. But for this, you need to have a strategic approach towards content. Merely, generating content is not going to fetch you good results. You need content that suits your specific business and target audience.
Over here we discuss how your business can build an effective and winning content marketing strategy that creates real presence:
- Know your goals: Start with the end so that you know what you want to achieve from your content. Is it lead nurturing? Or lead generation? Or building brand awareness and affinity? Instead of producing and publishing content simply for the sake of doing it, document your goals and create a content plan that’s aligned to them.
- Develop reader persona: Is your content plan targeted to the right audience. To be relevant to your customer base, you need to understand who they are. In simple words, find your target audience. There can be several personas of your target audience, identify them to create relevant content.
- Consider all types of content: When people talk about content they often think of blog posts or lengthy articles. But that is just one facet of the content plan. Podcasting, info-graphics, visual content, ebooks, webinars, and social media posts can all be part of your content marketing strategy. To remain meaningful and relevant in today’s noisy marketing space, try all content types and see what works best for you.
- Plan your editorial calendar: A winning content marketing strategy needs preparation and planning. Having an editorial calendar will help you keep track of which activity needs to be done at which stage. Knowing when to post which content is a crucial part of the content strategy. If you need help in planning your editorial calendar, hire a digital marketing agency.
- Know the basics of SEO: Understanding the basics of search engine optimization will help you broaden your reach. SEO has changed over the last few years. Stuffing keywords may seem easy and tempting but it will no longer help your content. Following the best practices like creating expert content that will get a mention from reputed sites, proper interlinking, and adding proper meta tags can help your site content rank higher.
- Revisit your strategy: The truth about content strategy is that it’s always evolving. You have to tweak your plans and align with the ever-changing content marketing landscape. See what your competitors are doing. Reassess your content strategy and plan what different can you do with your content.
To run an appropriate content marketing campaign, you need resources. You need an expert internal team good in different areas such as SEO, social media, copy-writing, and analytics. Hiring a digital marketing agency can help you navigate through the different aspects of content marketing easily without having to dedicate your human resources.
How Covid-19 Will Impact Digital Marketing Agencies?
By now you may have heard that how Covid-19 pandemic has changed the normal. It has affected every business and digital marketing agencies are no different. There’s even a talk of a ‘Pre-COVID-19’ and ‘Post COVID-19’ world. It remains impossible to determine precisely the long-term impact of Covid-19 on digital marketing agencies and our working lives at the time of writing. However, we are noticing a few important trends that are going to stay –
1. Creating cash flow for clients: The global pandemic has hit businesses hard. According to a survey by The Australian Bureau of Statistics (ABS), 66% of businesses said that their turnover or cash flow has been reduced. To help the clients have cash coming in, and coming in consistently, the agencies have to focus on core marketing activities to ensure short-term survival of their client’s business and will give you leeway to chart a long-term success plan for your clients.
2. Client communication: As most agencies are embracing work from home, the way marketing executives looked at client communication will also change. Before Covid-19, clients loved in-person meetings – and they were hard to avoid. But the travel restrictions brought about by the pandemic have severely affected such interactions. Agency executives are now meeting their clients and running pitch meetings over conference calls and video conferencing. With virtual communication becoming the norm, the focus lies squarely on the content and the way it’s presented. We are seeing more and more agency executives learning the ropes of virtual communication – when to speak, when to pause, when to mute your microphone, tonality, and body language.
Also, it’s the time to become partners to your clients and not vendors. As clients are cutting advertising budgets, it’s the time to have open communication with them and explain the best way ahead with no sugar-coating.
3. Work from home: It’s here to stay. Digital marketing agencies are heavily investing in remote work tools and are constantly improving their work processes. And there’s no indication that they will be returning to the old way of doing business anytime sooner. There’s a change even in the working hours of ad agency employees while they are working from home. This survey finds that 59 % of employees at advertising and marketing agencies are working longer hours during the pandemic.
4. Saying goodbye to the glamorous world of advertising: Frugality is the new buzzword in the industry. Gone are the days of agency executives flying business class, staying in posh hotels and attending lavish parties with free-flowing champagne. But the current crisis has hit the ‘fancy’ side of agency life and has forced the agencies to adapt to the new reality. They will be looking at a lot of things from a new perspective – hiring top talent without offering any frivolous amenities, how to do more with less, and how to stay agile?
6 Books That Every Digital Marketing Professional Should Read
The digital landscape is ever-changing. With advances in technology, new approaches and new challenges, navigating the digital landscape is as complex as ever. If you are looking for a digital marketing agency that can help you navigate the complex and ever-dynamic digital landscape and improve your ROI, get in touch with us.
Professionals who are new to digital marketing and want to grow their digital skills can stay tuned to this space – as we will be covering important insights from the digital market here. To start off your digital marketing career on the right track, learn the basics of marketing. We’ve rounded 6 books that will give you an insight into how to approach different aspects of marketing.
1. Branding with Powerful Stories: The Villains, Victims, and Heroes Model by Greg Stone –
Most marketing books focus on storytelling. This book also does that but it insists that the product or service you are selling should offer real-life solutions to customers. You address the ‘villains’: the problems that customers are facing and then tell the customers how your team can offer the right solutions. That’s the mantra. This brilliant book underlines that your message can be as powerful as your product or service. Be it attention-grabbing headlines or graphics, this book touches upon almost every aspect of storytelling and marketing.
Book Nugget: “Focus on the three principal “players” in any good story: the villain, the victim, and the hero. There is an old Hollywood adage that great scoundrels make great movies. Alfred Hitchcock said it best, “The better the villain, the better the picture.”…When you try to tell the story of your company, ask yourself who, or what, the heroes, villains, and victims may be. And start with the villains. Often they are not animate. In the mind of the consumer, mere frustration is a recognizable evil, as is a transaction that is incomplete or unsatisfying (anything from a faulty product to cold coffee to melted ice cream). It is important to note that the villain need not have a name, or even an identity (think of Voldemort in the Harry Potter tales—the one whose name cannot be spoken), but must be recognizable. The victim, as it were, is the customer whose problem you’re trying to solve. The hero? Your company or team.”
2. Contagious: Why Things Catch On by Jonah Berger –
Why do certain online content go viral? Why are some ideas more popular than the others? If you want answers to these questions, grab a copy of this insightful book. The book identifies 6 principles — Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. You can use these 6 principles to understand why certain social media posts become viral and how they affect the buyers’ choices. This book is an awesome guide for digital marketers who want to promote their product or service on different platforms.
Book Nugget: “People often talk about whatever comes to mind, so the more often people think about a product or idea, the more it’ll be talked about. We need to design products and ideas that are frequently triggered by the environment and create new triggers by linking our products and ideas to prevalent cues in that environment. Top of mind leads to tip of tongue.”
3. Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer –
Customers complaining about your product or service on social media can be a difficult experience. But not dealing with angry customers or ignoring them can be counterproductive because there is a lot to learn from those who complain. According to Baer, those who complain to get an issue fixed mean well and give you ample room to grow. But then some want more than a solution. They complain on social media just to get a reaction and audience. The book meticulously tells you how to deal with the two kinds. Next time, you have a bad review on social media, you know which book to turn to.
Book Nugget: “What we categorize as a complaint in social media (in particular) may not be a complaint in the same sense that a well-crafted e-mail or a telephone call is a complaint. Instead, these short, social missives are often simply expressions of the current situation. And among heavy social media users, any customer experience falling short of perfect is legitimate grounds to instantly admonish the business.”
4. Faster, Smarter, Louder: Master Attention in a Noisy Digital Market by Aaron Agius and Gián Clancey
Learn how to leverage digital channels to build your brand online. From social media growth tactics to brand advocacy – the book is a treasure trove of knowledge on drawing customers’ attention and converting them to your users. If you are looking for real-life examples, then it is a page-turner. Those who wish to learn how to make digital marketing strategy from scratch, this your go-to book.
Book Nugget: “Don’t just pay lip service to customer support. Live it. Set up your brand to be attentive, responsive, and legitimately helpful. Make support available on every channel—including phone, email, live chat, and social networks like Facebook and Twitter. Your customers should never feel like they’re stuck solving problems on their own.”
5. Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi and Robert Rose
Many companies continue to see marketing as a cost center and not as a profit center. This is because they are still seeing marketing from their conventional glasses. This book helps you relook at marketing from a new perspective and understand the importance of building audiences for long periods of time and holding their attention throughout the stages of their purchase journey.
Book Nugget: “Audiences can provide for multiple lines of value. They provide campaign value, enabling smarter marketing and advertising. They provide for competency value, enabling the acquisition of data to make us a smarter business. They provide customer value, helping us develop more loyal customers who will advocate for our brand. And audience can provide cash value, enabling us to make marketing a profitable venture.”
6. What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story by Ben Zoldan, Michael T. Bosworth:
The book combines the latest research on how the brain works and how good salespeople create emotional connections with their buyers. A diagnostic approach that focuses on the numbers and ROIs does not influence customers. It is the stories with which the customers relate to. If you get the story right by influencing the customer using the power of emotion, you have made a connection. This book will equip you with real-world knowledge to use the power of emotion in the right way.
Book Nugget: “When we launch into detailed descriptions about our products, we force buyers to use left-brain processing to analyze the heaps of data we’re sending their way. Of course, the left brain has an unending appetite for information—give it some details, and it has to have more. The sales call quickly devolves into endless product hell…Once a salesperson shifts from storytelling to traditional selling, he is trying to move the buyer’s head, not his heart. But it’s the heart—the emotional limbic system—that makes the decision to say yes. That’s the part of the brain that sellers need to be speaking to.”
We hope you these books will find a spot in your bookshelf or your e-library! Read, learn, and grow!
The BERT update and industries most affected
In late October 2019, Google rolled out its BERT update to its Search ranking system. Here is why SEO agency in Melbourne recommends the latest algorithm of Google. BERT is the most significant update to Google’s search platform since Rankbrain was introduced in 2015 and it is predicted to affect around 10% of all search queries.
What is BERT?
If the words Bidirectional Encoder Representations from Transformers don’t mean very much to you, you are far from alone. In short, Google’s new custom-built super computers are using machine learning technology to look at the words surrounding each search query to better understand its context and deliver more accurate results.
As BERT is a language model, businesses across a range of industries and sectors should pay close attention to how Google plans to deliver results to its users moving forward.
What queries will be affected by BERT?
Featured snippets and organic results will be affected. As Google utilises its new capabilities to better understand the intent behind each search, BERT might also impact the type of featured snippet that is used and when it is displayed.
It is important to note that Google has openly stated that because its function is to enhance understanding of searcher intent, there isn’t really a way for site owners to optimise for BERT. It is not so much about ensuring that your website is long-tail keyword search friendly, but is instead about helping Google to understand what searchers mean and connecting that knowledge to some of the more specific information and content already sitting on your site.
Excitingly, there is a distinct upside for content writers and SEOs here as they should feel more encouraged to focus on writing excellent content for real people than attempting to write with machines and algorithms in mind.
Can I see if I have been impacted by BERT?
BERT mostly deals with complicated, long-tail search queries. As these searches will often be unique, it can be difficult to measure the impact of this update in the ways we have become accustomed to in recent years. Many tracking tools primarily monitor shorter search queries, which will mean that the impact of BERT will be less visible here.
What does BERT mean for on-page SEO?
Poorly written websites will struggle to perform well in search results. Web pages will need to have a strong focus moving forwards and those that are light on content must utilise cues including internal linking to deliver results.
For site owners who are unsure about best on-page optimisation practices, engaging the services of our professional SEO agency in Melbourne will help to shape a strong optimisation strategy that will translate to a solid performance in search engine results pages (SERPs).
As BERT will affect ten per cent of all English language search queries, this update is significant and should not be ignored. Keeping users in mind will help you to drive long-term results from your search strategy.
How digital consulting companies help increase efficiency, competitiveness, and accessibility of business
Digital marketplaces are becoming increasingly competitive and businesses striving for success in these arenas need to do everything they can to increase their efficiency, accessibility and to stand out for the right reasons. Working with a dedicated team delivering outcome-focused digital consulting in Melbourne can help businesses to ensure their offerings are tailored to the needs and expectations of their audience, and remain at the forefront of innovation to maintain a competitive position within their marketplace.
Expertise and Mentorship
The best digital consultants can immediately recognise what needs to be done to propel your business further towards achieving your core goals and objectives. Not only can they enhance your selling processes, but they will also have a keen eye for identifying monetisation opportunities and weak areas of your current approach that will benefit from additional refinement.
Data Visualisation and Analysis
The big data phenomenon has resulted in companies sitting on more data than ever before. With valuable data about themselves, their marketplaces and their customers, businesses need to understand how to measure and analyse this important information in order to effectively transform it into insight that can be used to inform future business decisions.
Digital consulting firms can help businesses to clean and compile datasets into informative infographics and dashboards that can deliver real-time analyses to decision-makers and management teams.
Mobile Growth
With more than 50% of all Internet users globally conducting the majority of their browsing using a mobile device, understanding how to deliver the first-class experiences audiences expect is vital for every business looking to remain competitive and secure success in modern marketplaces. Designing meaningful experiences relies on a data-driven approach and digital consulting teams can provide vital insight regarding how to meet your audience needs at every stage of their journey.
A Strong Digital Strategy
Effective marketing in modern marketplaces is reliant on an in-depth understanding of market segmentation, customer targeting, social media management, editorial production, advertising, content, and the development of customer-focused campaigns that deliver the right experiences to audiences.
With so many channels and platforms to target, a range of expertise and a strong creative vision is required to deliver consistent solutions across a variety of content formats. As most companies simply don’t have the technologies or experience in-house to deliver such wide-reaching campaigns, digital consultancies can help brands to build holistic marketing plans and ensure they are executed correctly to maximise results throughout their duration.
The digital space is in a constant state of evolution and staying ahead of the curve is a complex task that requires specific expertise and a creative, data-driven eye. Not only do experienced digital consultancies have a detailed knowledge of powerful tools that can help to refine your business processes, but they will also help you to channel your focus towards the areas that really matter in driving the results you want to see.
How custom development processes can aid voice search optimisation?
It’s reckoned that over 400 million voice assistants are now in use. [1] One of the reasons for this popularity is that voice technology has become much more accurate in recent years, bring us much closer to the ‘Star Trek’ vision of simply being able to talk to your computer. So, with more and more people accessing the internet via smart speakers or voice assistants like Siri, it’s vitally important that your web presence is voice friendly.
The attraction of voice search for users is that it allows you to multitask; you can get instant answers when you need them without having to wait for a computer to boot up or a website to load. You can ask a question faster than you can type it, and it generally eases your daily routine.
Voice search usage
The adoption of voice search is still in its early stages, but businesses need to gear up for it now as it’s only going to become more widely used in future.
So, what do people want out of voice searches? One of the primary considerations is location information. People might ask, “Where is the nearest restaurant?” or “Where is the nearest petrol station?” so it’s vital that your site includes location information.
But research carried out by search giant Google [2] also reveals people want a personalised experience. They want to know about sales and promotions underway locally; they want to find out about upcoming events; and they want to be able to make customer service queries.
Making your site voice friendly
Employing a custom web development company can help you identify how to best optimise your site for voice. There are a number of things you need to consider. First is that people don’t all speak in the same way, you need to consider what questions people are likely to ask and tailor your keywords accordingly. Google has a useful tool [3] that allows you to see how questions relate to each other and what people ask on similar topics.
You also need to consider the structure of your site and map content to searches accordingly. This means considering the steps someone will take. The journey might start with location, followed by what goods or services you offer, moving on to price as a precursor to making a purchase. You then get on to post-sales questions like servicing or support queries.
The issue with voice search is that it’s rather harder for people to pursue follow up questions, by clicking a link for example. It’s therefore much more important to make your content as relevant as possible so that good results are returned first time. To help with this, you can use meta data to tell search engines more about the content without affecting what your users see.
E-commerce battleground in 2020 – Smart home assistants and voice recognition systems
Increasingly, we are using voice assistants on smart speakers like Amazon Echo and Google Home and on our smartphones to carry out interactions with the internet. This is undoubtedly convenient for our daily lives, but as we move towards carrying out transactions and actually buying things on these devices, what is going to be the effect on e-commerce web development?
E-commerce and voice
Searching for and buying something online via voice commands rather than using a keyboard and mouse is becoming increasingly common. Consumers like it because it’s fast and it’s possible to multi-task.
You can tell your voice assistant to ‘order’ something and it will check your previous purchase history to suggest products based on your tastes. If it’s something you haven’t bought before then suggestions will be based on popular options bought by other people. Once you’ve chosen a product, the assistant will confirm the price and ask if you’d like to place the order.
The process doesn’t end there, however, you can also ask the assistant when your order is arriving and it will check with the retailer to confirm the delivery date.
Voice and businesses
Voice makes things much easier for the consumer, but what does it mean for e-commerce businesses? In the here and now, anything that makes the buying process easier is going to be good for business. In the longer term as voice assistants move into your car, your workplace and other areas, there’s an opportunity for businesses to build up a more accurate profile of their consumer’s daily lives and therefore be able to offer them a more tailored choice of products.
There are of course some key challenges here. The first is one of trust. Currently, fewer than half of consumers trust the product recommendations they get from digital assistants. [1] When people are looking for something new, they are more likely to opt for more traditional routes where they can see images and read reviews from other shoppers. There’s a privacy issue too, with people worried that the smart assistant is constantly listening and what they say may be getting recorded.
There’s also the issue of accuracy. When we speak, we express things differently from when we type. This means that businesses need to adjust their SEO strategy to better cope with these natural language queries rather than just focusing on keywords.
Voice technology may still be in its early stages, but adoption is growing and the accuracy and usability of devices is improving. People are still learning what the technology can do for them but are starting to adapt. Businesses need to make sure they are ahead of the game and that their online strategy makes their e-commerce voice-friendly or they will risk getting left behind by their competitors who do.
Does consumer empowerment help in the growth and success of digital advertising?
As a leading digital advertising agency, we use innovative techniques to harness consumer empowerment for the benefit of our clients. We are constantly developing new digital psychological techniques to drive sales on behalf of clients.
Today’s empowered consumers are online 24 hours a day, wherever they are, and on any connected device. The Internet fulfils multiple, disparate needs, from online shopping to chatting with friends, from playing games to reading the news. This has created opportunity and challenge for advertisers as they can now reach consumers throughout the day (and night) with appealing and exciting advertising formats.
Through digital advertising, marketers can now interact with consumers who are no longer just passive recipients of advertising content, but active contributors; they share, comment and like communications that appeal to them. The consumer now has a very active role in the advertising process and is empowered to influence others.
Some consumers have taken this to the next level by becoming “influencers”. Whether micro-influencers with a small but highly engaged audience or high-profile influencers with a larger but less clearly defined audience, influencer marketing has become an important element in today’s marketing mix and reflects the presence of empowered and evolved buyers who are influencing others on social media platforms.
Smarter digital advertising agencies are now utilising digital psychology to drive sales. We fully embrace this approach; with machine learning techniques which add a psychological layer to our Engage Engine™; we enable brands to truly empathise with their customers.
Our framework includes:
Care: Learn, Rework, Loyalty/Recency
See: Data Analysis, Customer feedback, Web Search
Think: Roadmap, Outcomes and Objectives
Do: Analyse, Measure, Strategy
Our techniques are contributing to the evolution of digital advertising:
Mobile and web e-commerce development: our work is focused around the user, driving enhanced customer engagement. Whether you have a radical new idea for your website or you would simply like to take advantage of our years of digital experience and insight, we are ready to help.
Data Migration, Marketing Automation and CRM: whether you need to migrate a modest number of customer records, your entire CRM database or thousands of product pages, we will help you to relocate your data to its new home safely and securely, maintaining its integrity.
Digital strategy: the output from any meaningful strategy exercise will be a clear and concise set of actions. We make tangible, actionable recommendations which can be delivered by you, your in-house team or by our experts.
Social Reach Advertising: for clients that aim to reach their target audience through the social networks such as Twitter, Facebook, LinkedIn and Pinterest.
So the answer is yes. Consumer empowerment can drive digital success. Why not contact a member of our friendly team to discuss your requirements and we will be happy to propose tailored guidance. You are just one step away from your new digital advertising strategy.