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Reaching 10k Instagram subscribers is a milestone that many brands and influencers strive for. When you enter the 10k follower club on Instagram, you have not just come across as a trustworthy account but you also gain benefits from the social networking site. One such benefit that Instagram offers you is that it makes it easier for you to get people to your website. Once you hit 10K followers, you’ll be able to use the “swipe up” feature and add links to your Instagram stories. Using this feature, your followers can visit your other sites just by swiping up the screen. 

As a leading digital marketing agency, we share with you tips on how to get more followers on Instagram without buying your way there: 

1. Optimize your Instagram profile: Your Instagram profile is the first thing that your potential followers will see. Make sure there is a proper username, high-resolution profile image, bio describing the brand, and website URL. Keep your username as search-friendly and as close to your brand as possible. 
2. Invest in high-quality content: Instagram is a visual social media platform and, thus, it is important for you to first know your audience and then create compelling and high-quality content for them. Sneak-peek posts, poll posts, giveaway posts, contest posts, and Stories — there are various types of content that you can use to appeal to a wide variety of prospective customers. Post content that your followers are interested in. 
3. Have a content strategy in place: Plan a content calendar so that you do not end up posting at random times of the day. Switch your account to a business profile so that you can make use of insights offered by tools such as Instagram Insights, Hootsuite Analytics, and others to track your followers and posts’ impressions and use the information to know the prime time to post content.
4. Identify influencers and interact with them: A shoutout from an influencer is a great way to increase your followers. Ensure that you go for influencers who resonate with your brand and have a loyal following. The best way to organically grow your followers is to work with influencers whose content is entertaining and who are genuinely engaged with their followers. 
5. Host giveaways: Hosting giveaways is an effective way to engage your existing followers as well as gain new followers. Choose a suitable prize, decide entry criteria and create a colorful post to announce the contest. Entry criteria such as following your page and tagging two more people when sharing the original post is a great way to grow your Instagram following. If your following on Instagram is small, share the giveaway post on other social media platforms to spread the word about the promotion. 
6. Repost others’ meaningful content: A quick way to grow your follower base is to repost what others have posted. Engage with others’ content by reposting them, liking them, or commenting on them. This can be helpful if those posts are followed by your target audience. Take a strategic approach when reposting others’ content otherwise, you may lose up your followers for being too spammy. 
7. Don’t follow for following: It may seem tempting to follow every other account that you come across on Instagram so that they follow you back. Following others for the sake of more followers will not give the desired results that a truly engaged audience can offer. 
8. Use hashtags to get more followers: Using the right hashtags can help you get noticed and maximize engagement. Relevant hashtags make your content discoverable so invest time and effort in them.  
9. Use location tags to get local followers: Adding a location to your posts is a great way to make your posts visible to local accounts. It gives you immense opportunity to be seen and followed by people of specific vicinity. 
10. Cross-promote your Instagram on other channels: Use your existing audience to grow your Instagram followers by inserting a clickable Instagram link on your website, blogs, email marketing campaigns, Facebook, and Youtube description. 

Whether you are a startup or an established brand, eCommerce is all about winning conversions. With the average cart abandonment rate across industries being 69.57%, what different can you do to create brand preference in this crowded eCommerce market? Well, besides optimising your site for mobile phones, there’s a lot you can do to revolutionise your eCommerce strategy.

To know top eCommerce business tricks, keep reading:

• Focus on the cross: selling and upselling: Common business tricks that tend to do very well for eCommerce businesses are cross-selling and up-selling. By recommending products related to customers’ recent purchases, you can prompt them to buy more products. For instance, if a customer has bought a mobile phone from your eCommerce store, you could try selling them a screen guard. This is cross-selling. Upselling is encouraging customers to add on more products or go for a higher model. For instance, if a customer is looking for a coffee table set but you sell them the whole living room set that’s an upsell.
• Showcase popular items through video demonstrations: Videos resonate with consumers. Creating videos does take time but they have the largest ROIs of all the marketing strategies. Average user to spend 88% more time on the product pages. Videos featuring products help consumers make purchasing decisions online. Videos allow consumers to take a 360-degree look at the product — a feeling that a brick and mortar store offers.
• Have product descriptions that unique and valuable: To drive more sales on your eCommerce site, product descriptions must have a unique and actionable proposition. The benefits and features of products should be visible to the customers. Avoid putting product descriptions at the bottom of the page. Ideally, they should be above the page fold. Most people do not like to scroll down to read the product descriptions. Good copywriting is essential for this.
• Integrate social media into your website: While your eCommerce website is where the sales occur, social media is where you can generate leads. Being active on social media not just helps build brand awareness but can increase traffic to your website. Facebook and Instagram now allow their users to easily browse and purchase products directly and that’s something you don’t want your business to miss out on.
• Explore business globally: If you are running a small eCommerce business planning to expand globally, there are many platforms such as Amazon and eBay that you can make use of. You can test waters on such portals and see if your products have an international market or not. This will help you to alter your marketing strategy.
• Accept different payment methods: Give people different options to pay for the products on your website. When you are not using a popular payment method, such as an e-wallet, you’re alienating lots of potential customers. Make sure your eCommerce website has the capability to accept the payment methods that you are offering.

Several eCommerce business strategies will help you get different results. As an award-winning digital marketing agency, we can help you with the right combination of strategies. We can also help you to keep up-to-date with new-age technology and stand out from the competition.

Be it an established business or a small local business, social media marketing is something that you cannot ignore. Social media allows immediate interaction with customers. When done right social media has the potential to build your brand community, grow your customer base and increase ROI. To run social media marketing campaigns that help you build real and meaningful relationships with your customers, you need a proper strategy. But often people get lost in the routine of social media posts that they forget strategic goals. 

Here we discuss common mistakes in social media content planning so that you can avoid them: 

• Randomly posting on social media without a plan: Social media marketing isn’t just about creating random posts. A comprehensive social media plan should include a clear list of goals and objectives, an audit of your existing social media presence and building a social media calendar. Having a strategy ensures that there is consistency in regards to posting schedules across channels. This also helps in avoiding a last-minute rush to find content to post.

• Sharing stock visuals: When it comes to social media platforms, visuals are important to drive engagement. While it’s good to share your existing content or using stock visuals, you should also invest in creating images and videos that are specifically designed for social media. Customising images to personalise them for your brand and audience increase the likelihood of people sharing your content.

• Sharing your content only: Besides generating high-quality content, it is equally important to share content uploaded by other brands. For instance, you could share a useful infographic shared by another brand. Besides that, you can curate user-generated content. According to the Nielsen Consumer Trust Index, 92% of consumers trust user-generated content than traditional advertising. Use reviews, hashtag contests and videos by users to your advantage. User-generated content helps in building your brand image.

• Posting the same content across social media platforms: Sharing the same content on social media may seem convenient and less time-consuming. But they may not get you the desired results. Share unique content for each social media platform as they are designed for different audiences with different expectations.

• Not tracking the posts’ performance: Your business’ ability to build a following and convert customers depends on the performance of the social media posts. By analysing the social media posts, you can see which types of posts receive the most engagement. There are several tools that can help you track page impressions, tally up clicks, measure follower growth, evaluate engagement and assess content performance much more. Use this information to build your content strategy.

• Not analysing competitor’s content: A very important part of your social media strategy should be taking inventory of competitors’ content. How frequently are they posting, what kind of content are they posting and analyse which types of content are working for them. Look at the quantity and quality of the content. All this will arm you with data that can help you decide which things to avoid and gaps you can fill. 

We hope you find the above information useful in creating content that helps you to stand out from the noise. Navigate the social media landscape using our expertise and knowledge. As an award-winning digital marketing agency, we can help you work towards a social media content strategy that involves tried-and-tested best practices of your industry. 

Many businesses are realising the benefits of native ads and some of them being — higher click-through-rate (CTR) than typical display ads, can be integrated with editorial content and can be custom-made. Not just that, custom content is seen more trustworthy by the consumers than traditional advertising. If you wish to do something new, unique and creative to get customers’ attention, it’s important to leverage native advertising in your content amplification strategy. For your native ad to work, you have to work on the headline which is the first impression you create on potential customers.

Here are some tips to write an effective headline that you can make part of your native advertising strategy:

• Be concise: The first and foremost thing that a customer will notice is the headline. Therefore, it is important to get to the point straight away. Write a headline that conveys the exact message that you want to convey to your target audience. Keep it short and crisp as you will lose the attention of potential customers with too much text.
• Tell a story: Good advertising is all about your customers and not the product. Focus not on the product but how it can help customers. ‘Too salesy’ ads can be off-putting for potential customers. Incorporate emotions and storytelling into the ad headline so that you can connect with potential customers. The aim is to humanise the brand and inspire them to take action.
• Back your claim: Numbers and infographics are a great way to draw attention and pique interest and make the brand look trustworthy and authentic. When using number and infographics, make sure that you back up the claim with verifiable data — bringing up the trust factor. Though numbers can make a huge impact, when used with emotions, you can send out an incredibly strong and persuasive message.
• Be relevant: Each advertisement has its own tone. You need to find the tone of your message so that resonates well with your target audience. Maintaining the brand tone across channels can help you to establish credibility and create a relationship with the audience. The audience will start. The language and tone that you use in the ad should be clear and relevant, leaving no room for misinterpretation.
• Add a call-to-action: Take the guesswork out of your ad headline by stating clearing what action you wish your audience to take. Most of the time, the call to action focuses on persuading the audience to buy the product or service. However, you could ask your audience to follow your social media business page or subscribe to their emailers. Whatever the end goal of your ad is should be spelt out clearly.

If you are stepping up your advertising game, you will probably be wondering how to create an effective native ad and which are native advertising platforms that will help you achieve your digital marketing goals. As a full-service digital marketing agency, we can help you not just create native ads but also run them on different platforms so that you can reach target customers and generate lead.

Google Ads have a huge potential to help you reach out to users who are searching for products and services that you offer. However, managing paid search marketing can be overwhelming as you have to be creative to stand out from the crowd. Fortune 500 companies and mom-and-pop stores are vying for users’ attention and, thus, it becomes crucial for businesses to have an optimal campaign structure in place. You need to strategise and leverage the targeting tools the ad platform offers you. To help you, here are some tips to create successful Google Ads for local businesses:

Use keyword research tools for ads: Using keywords in your Google ads that relate to your location and what people are looking for locally can help increase traffic to your website. Google Keyword Planner can help you find the most relevant keywords for your business. As per your budget, you can choose the keywords and use them strategically in your ad copy.

Craft an effective ad copy: While your competitors are vying for the same precious space, your ad may end up saying the same thing as others, hurting your the chances of ads getting that click. An effective ad copy is one that doesn’t lose sight of what the customers are looking for. Your ad clearly tells customers the solution that they are looking for.

Use local-friendly ad extensions: Setting up a call extension is also a great way to generate more traffic. With one click, customers can call and inquire about your business. Location extensions help people find your business with address and redirect into Google Maps for easy navigation. If you sell products from more than one location, affiliate location extensions can help people find your other stores.

Have a targeted landing page for the ad: As a majority of users search for local businesses on their smartphones. You will have a huge advantage if your landing page is optimised for mobile phones and easy to navigate. The mobile-friendliness and the overall landing page experience can affect the ad rank.

Refine the targeting: Posting Google ads is not a one time job. To keep them working for your business, you should use the keywords that are performing well. Keep reviewing your ads so that they stay relevant and competitive.

Use Google Tag Manager to track your conversions: Once you have your Google ads up and running, it is important for you to track them. To make data-driven decisions you need to know which ads have performed well, which ads led a customer to take actions like — buy from your website, call your business or download an app. For those with limited web development experience, this could be quite an exhaustive and time-consuming process. By making use Google Tag Manager throughout your website and you can ascertain the return on investment on your advertisement. If visits to businesses’ your physical locations — restaurants, hotels and stores, are crucial, then you can use store visits conversion to track how your Google ads influence store visits.

Need A Google AdWords Agency? As a full-service digital marketing agency, we offer inbound marketing and PPC management services. We will help you create a unique marketing strategy that custom made to suit your business and help you maximise your conversion potential.