Be it a website, mobile app or web application, user experience is the crux of product design. The usability, accessibility and efficiency of products are dependent on how well they are designed. As technology is rapidly evolving and continuously influences design trends, designers constantly learn, improve, and expand their design toolkit to remain up to date.
Here are some tips for UX designers that they might find useful to deliver better design results:
- Understand your target audience: It may seem like the most obvious advice but having your ear on the ground helps you understand needs and demands. UX designers can’t figure out the right UX design scheme without having user empathy. Customer journey maps are a great way to visualise the end user’s emotions, pain points, and questions. Knowing the audience and their customer journey helps designers recognise opportunities for improvement.
- Design for short attention span: According to a study, the average human attention span has gone down from 12 seconds to 8 seconds. Instead of overwhelming the audience with too much information, provide content in a digestible format so that people understand the information as quickly as possible.
- Practise responsive design: Google recommends responsive web design. Responsive layouts are fluid and it allows designers to build the best user experience for users of all kinds of devices, be it a desktop, a mobile phone or a tablet. Though responsive web design gives you less control over the design, it is still the way to create new websites.
- Every element should be visually distinct: Each webpage a single definitive purpose. UX designers should understand that purpose and ensure that the most valuable information on the page stands out distinctly. Here aesthetics, functionality and accessibility should all go hand in hand.
- Do not ignore micro-interactions: When designing a mobile app or a website, it is important to keep the big picture in mind. But it is equally important to not ignore micro-interactions. From liking a post to receiving notifications, from scrolling to call to action, there are several micro-interactions that users engage in every time they visit a website or use a mobile app. Though these are tiny design elements, you should care about them as these things make exceptional websites stand out from ordinary ones. The purpose of these micro-interactions is to delight the user and ensure that the website or mobile app that you have helped create is a welcoming one.
- Embrace newer technologies: When it comes to user experience, designers should leave no stone unturned to embrace new technologies. Augmented Reality (AR) and Virtual Reality (VR) has redefined the way users interact with websites. With AR and VR, users can be transported into an envisioned situation. For instance, virtual try-on technology enables customers to try on products using their smartphones. This helps in making a purchase decision.
- Be consistent: Design elements that will go together should have consistency. For instance, on a website, the cancel button is in a particular area of a dialogue window on a webpage. On another webpage, the button is located elsewhere. This results not just in poor user experience but also leads to confusion.
A website can create a lasting impression on its users. Whether you are looking to get your website designed or looking for creative content for your business, our UX design team understands your customers’ journey and create an experience that builds trust and loyalty from the first click. As a full-service digital marketing agency, we will take care of your website from development to ongoing maintenance.
Whether you are a startup or an established brand, eCommerce is all about winning conversions. With the average cart abandonment rate across industries being 69.57%, what different can you do to create brand preference in this crowded eCommerce market? Well, besides optimising your site for mobile phones, there’s a lot you can do to revolutionise your eCommerce strategy.
To know top eCommerce business tricks, keep reading:
- Focus on the cross: selling and upselling: Common business tricks that tend to do very well for eCommerce businesses are cross-selling and up-selling. By recommending products related to customers’ recent purchases, you can prompt them to buy more products. For instance, if a customer has bought a mobile phone from your eCommerce store, you could try selling them a screen guard. This is cross-selling. Upselling is encouraging customers to add on more products or go for a higher model. For instance, if a customer is looking for a coffee table set but you sell them the whole living room set that’s an upsell.
- Showcase popular items through video demonstrations: Videos resonate with consumers. Creating videos does take time but they have the largest ROIs of all the marketing strategies. Average user to spend 88% more time on the product pages. Videos featuring products help consumers make purchasing decisions online. Videos allow consumers to take a 360-degree look at the product — a feeling that a brick and mortar store offers.
- Have product descriptions that unique and valuable: To drive more sales on your eCommerce site, product descriptions must have a unique and actionable proposition. The benefits and features of products should be visible to the customers. Avoid putting product descriptions at the bottom of the page. Ideally, they should be above the page fold. Most people do not like to scroll down to read the product descriptions. Good copywriting is essential for this.
- Integrate social media into your website: While your eCommerce website is where the sales occur, social media is where you can generate leads. Being active on social media not just helps build brand awareness but can increase traffic to your website. Facebook and Instagram now allow their users to easily browse and purchase products directly and that’s something you don’t want your business to miss out on.
- Explore business globally: If you are running a small eCommerce business planning to expand globally, there are many platforms such as Amazon and eBay that you can make use of. You can test waters on such portals and see if your products have an international market or not. This will help you to alter your marketing strategy.
- Accept different payment methods: Give people different options to pay for the products on your website. When you are not using a popular payment method, such as an e-wallet, you’re alienating lots of potential customers. Make sure your eCommerce website has the capability to accept the payment methods that you are offering.
Several eCommerce business strategies will help you get different results. As an award-winning digital marketing agency, we can help you with the right combination of strategies. We can also help you to keep up-to-date with new-age technology and stand out from the competition.
Increasing online sales is the primary goal of all businesses, whether large or small. As the world of eCommerce is always evolving, your marketing strategies must be up-to-date. In this post, we’re going to share with you some actionable eCommerce strategies that you can adopt to grow your business:
- Optimise for mobile commerce: In today’s time, if you are running an eCommerce business without catering to mobile users, you are simply ignoring a majority of your potential customers. Numbers show that mobile shopping is the number one driver of e-commerce growth globally. We are past the point where it is a must for every business to have a mobile-friendly app. Now, it’s time to focus on mobile commerce by making specialised considerations to put the needs of the user first. Users should be able to easily get around the app. Address the goals of the users. For instance, for a restaurant app, viewing the menu, making reservations or getting directions should be easy.
- Leverage paid ad campaigns: Paid advertising is a scalable way to connect your ads with searchers actively seeking what you provide. PPC (pay-per-click) campaigns, social media campaigns, pop-up and banner ads increase the quality of your leads by featuring product information that potential customers are looking for. The best part is that you can closely monitor how your ads are performing using tools such as Google Analytics. Social media ads on platforms such as Facebook, Instagram and Pinterest are also great for remarketing and targeting those who escaped the sales funnel. When it comes to the usefulness of social media ads, 72% B2B marketers rely on paid social media ads.
- Setup post-purchase automation to keep customers coming back: The real success of your business lies in turning one-time customers into regulars. Repeat customers are any day better advocates of your brands. Therefore, it is important for you to automate post-purchase engagement so that the customers remain engaged and a single transaction turns into a long-term relationship. By automating email marketing— from on-boarding to cross-selling and upselling and sending anniversary, birthday, and seasonal discount coupons —- you give your customers a personalised shopping experience and save man-hours.
- Plug in revenue leaks: Are your potential customers dropping out on your website? Then you need to identify the reasons and fix them. Tools such as Google Analytics provide you with a tremendous amount of data that tell you at which funnel step, customers are dropping.
- Keep updating your eCommerce software: When you dive into the world of eCommerce, you choose the platform that works best for you at the time. But as technology evolves, outdated software may prevent you from taking advantage of automation and multichannel marketing, then it’s time to update the software. The customer journey should be your priority when choosing the right platform for your eCommerce business.
- Invest in immersive technologies: Augmented reality (AR) and virtual reality (VR) are revolutionising the eCommerce business. Besides lending your brand a wow factor, these technologies are helping customers preview products in their own environment before making a purchase. Social media augmented reality filters offer increased brand awareness and boost audience engagement.
Each of these eCommerce business strategies works differently. The key to making your marketing strategy work is to select the right combination of tips. As an award-winning digital marketing agency, we can help your eCommerce business scale to the next level. Our directed insights will help you identify which marketing processes you need to fix upfront.
Be it an established business or a small local business, social media marketing is something that you cannot ignore. Social media allows immediate interaction with customers. When done right social media has the potential to build your brand community, grow your customer base and increase ROI. To run social media marketing campaigns that help you build real and meaningful relationships with your customers, you need a proper strategy. But often people get lost in the routine of social media posts that they forget strategic goals.
Here we discuss common mistakes in social media content planning so that you can avoid them:
- Randomly posting on social media without a plan: Social media marketing isn’t just about creating random posts. A comprehensive social media plan should include a clear list of goals and objectives, an audit of your existing social media presence and building a social media calendar. Having a strategy ensures that there is consistency in regards to posting schedules across channels. This also helps in avoiding a last-minute rush to find content to post.
- Sharing stock visuals: When it comes to social media platforms, visuals are important to drive engagement. While it’s good to share your existing content or using stock visuals, you should also invest in creating images and videos that are specifically designed for social media. Customising images to personalise them for your brand and audience increase the likelihood of people sharing your content.
- Sharing your content only: Besides generating high-quality content, it is equally important to share content uploaded by other brands. For instance, you could share a useful infographic shared by another brand. Besides that, you can curate user-generated content. According to the Nielsen Consumer Trust Index, 92% of consumers trust user-generated content than traditional advertising. Use reviews, hashtag contests and videos by users to your advantage. User-generated content helps in building your brand image.
- Posting the same content across social media platforms: Sharing the same content on social media may seem convenient and less time-consuming. But they may not get you the desired results. Share unique content for each social media platform as they are designed for different audiences with different expectations.
- Not tracking the posts’ performance: Your business’ ability to build a following and convert customers depends on the performance of the social media posts. By analysing the social media posts, you can see which types of posts receive the most engagement. There are several tools that can help you track page impressions, tally up clicks, measure follower growth, evaluate engagement and assess content performance much more. Use this information to build your content strategy.
- Not analysing competitor’s content: A very important part of your social media strategy should be taking inventory of competitors’ content. How frequently are they posting, what kind of content are they posting and analyse which types of content are working for them. Look at the quantity and quality of the content. All this will arm you with data that can help you decide which things to avoid and gaps you can fill.
We hope you find the above information useful in creating content that helps you to stand out from the noise. Navigate the social media landscape using our expertise and knowledge. As an award-winning digital marketing agency, we can help you work towards a social media content strategy that involves tried-and-tested best practices of your industry.