Content Marketing Types: Check Out These Useful Insights
There are no two ways that content marketing is one of the most effective ways of growing audience engagement, improving brand awareness and driving sales. For any business, getting content marketing right is important. It’s not just enough to create content. It is important to choose the right types of content. What may work for one brand may not work for another. To help you understand different types of content marketing, we have broken it down into common categories:
- Blogging: Posting content that is relevant to your audience is an incredibly effective way to increase traffic to your website. Regularly writing high-quality blogs that are optimised for keywords and have a good meta description and titles can help your business gain visibility. With every new blog page, Google and other search engines have a reason to re-crawl your website. Useful and accurate content helps increase trust in your brand. According to a recent survey, 8 out of every 10 content marketers produce blogs to achieve their overall marketing goals.
- Videos and webinars: When done right, video content marketing is a powerful tool to spread the word about your business to a large audience. Videos are usually published on Youtube and other platforms, it can also come in the form of vlogs, webinars, live videos and self-hosted videos. As per a 2020 study, 89% of video marketers say video gives them a good ROI. The best video content are the ones that connect with your audience and the better you tell the story, the wider will be the reach of your video.
- Podcasting: There is no denying that if there’s one form of content that is growing fastly it’s —- podcasting. Even though podcasts are a one-sided medium, their value as a long-term content marketing tool cannot be underestimated. It is a cost-effective way of improving brand awareness and expanding your current audience reach.
- Infographics: The value of infographics lies in the fact they present complex data in a simplified manner. Visual communication is a great way to communicate with your audience as more people are willing to read infographics than just text. Infographics not just ensure better comprehension but also supports the sales process by encouraging readers to act.
- Email: One of the biggest benefits of email marketing is that it has the highest ROI when compared to all forms of marketing. Besides being cost-effective, the biggest benefit of email marketing is that it gives you the opportunity to reach your audience on a platform that most people visit daily — their inbox. It is for this reason that content marketers use emails as the primary channel for generating leads. By delivering targeted messages to reach out to an already engaged audience, emails can help drive up sales.
- Ebooks and Whitepapers: Long-form content such as ebooks and whitepapers allows your business to establish credibility and expertise. These content types deep dive into a particular subject or topic encouraging people to sign up for your newsletters or share their information in exchange for their details. It acts as an added-value tool for your audience.
Every content type works differently. The key to making your content strategy work is to select the right combination of different types of content for your goals. As an award-winning digital marketing agency, we can help your business build an effective content marketing strategy that delivers.
Tips to Write an Effective Native Ad Headline
Many businesses are realising the benefits of native ads and some of them being — higher click-through-rate (CTR) than typical display ads, can be integrated with editorial content and can be custom-made. Not just that, custom content is seen more trustworthy by the consumers than traditional advertising. If you wish to do something new, unique and creative to get customers’ attention, it’s important to leverage native advertising in your content amplification strategy. For your native ad to work, you have to work on the headline which is the first impression you create on potential customers.
Here are some tips to write an effective headline that you can make part of your native advertising strategy:
- Be concise: The first and foremost thing that a customer will notice is the headline. Therefore, it is important to get to the point straight away. Write a headline that conveys the exact message that you want to convey to your target audience. Keep it short and crisp as you will lose the attention of potential customers with too much text.
- Tell a story: Good advertising is all about your customers and not the product. Focus not on the product but how it can help customers. ‘Too salesy’ ads can be off-putting for potential customers. Incorporate emotions and storytelling into the ad headline so that you can connect with potential customers. The aim is to humanise the brand and inspire them to take action.
- Back your claim: Numbers and infographics are a great way to draw attention and pique interest and make the brand look trustworthy and authentic. When using number and infographics, make sure that you back up the claim with verifiable data — bringing up the trust factor. Though numbers can make a huge impact, when used with emotions, you can send out an incredibly strong and persuasive message.
- Be relevant: Each advertisement has its own tone. You need to find the tone of your message so that resonates well with your target audience. Maintaining the brand tone across channels can help you to establish credibility and create a relationship with the audience. The audience will start. The language and tone that you use in the ad should be clear and relevant, leaving no room for misinterpretation.
- Add a call-to-action: Take the guesswork out of your ad headline by stating clearing what action you wish your audience to take. Most of the time, the call to action focuses on persuading the audience to buy the product or service. However, you could ask your audience to follow your social media business page or subscribe to their emailers. Whatever the end goal of your ad is should be spelt out clearly.
If you are stepping up your advertising game, you will probably be wondering how to create an effective native ad and which are native advertising platforms that will help you achieve your digital marketing goals. As a full-service digital marketing agency, we can help you not just create native ads but also run them on different platforms so that you can reach target customers and generate lead.