How to Create Successful Google Ads for Local Businesses?
Google Ads have a huge potential to help you reach out to users who are searching for products and services that you offer. However, managing paid search marketing can be overwhelming as you have to be creative to stand out from the crowd. Fortune 500 companies and mom-and-pop stores are vying for users’ attention and, thus, it becomes crucial for businesses to have an optimal campaign structure in place. You need to strategise and leverage the targeting tools the ad platform offers you. To help you, here are some tips to create successful Google Ads for local businesses:
Use keyword research tools for ads: Using keywords in your Google ads that relate to your location and what people are looking for locally can help increase traffic to your website. Google Keyword Planner can help you find the most relevant keywords for your business. As per your budget, you can choose the keywords and use them strategically in your ad copy.
Craft an effective ad copy: While your competitors are vying for the same precious space, your ad may end up saying the same thing as others, hurting your the chances of ads getting that click. An effective ad copy is one that doesn’t lose sight of what the customers are looking for. Your ad clearly tells customers the solution that they are looking for.
Use local-friendly ad extensions: Setting up a call extension is also a great way to generate more traffic. With one click, customers can call and inquire about your business. Location extensions help people find your business with address and redirect into Google Maps for easy navigation. If you sell products from more than one location, affiliate location extensions can help people find your other stores.
Have a targeted landing page for the ad: As a majority of users search for local businesses on their smartphones. You will have a huge advantage if your landing page is optimised for mobile phones and easy to navigate. The mobile-friendliness and the overall landing page experience can affect the ad rank.
Refine the targeting: Posting Google ads is not a one time job. To keep them working for your business, you should use the keywords that are performing well. Keep reviewing your ads so that they stay relevant and competitive.
Use Google Tag Manager to track your conversions: Once you have your Google ads up and running, it is important for you to track them. To make data-driven decisions you need to know which ads have performed well, which ads led a customer to take actions like — buy from your website, call your business or download an app. For those with limited web development experience, this could be quite an exhaustive and time-consuming process. By making use Google Tag Manager throughout your website and you can ascertain the return on investment on your advertisement. If visits to businesses’ your physical locations — restaurants, hotels and stores, are crucial, then you can use store visits conversion to track how your Google ads influence store visits.
Need A Google AdWords Agency? As a full-service digital marketing agency, we offer inbound marketing and PPC management services. We will help you create a unique marketing strategy that custom made to suit your business and help you maximise your conversion potential.
SEO FAQs: 15 Frequently Asked Questions on SEO and Their Answers
From keyword research to understanding your competition, from producing regular ongoing content to boosting link quality, a good SEO strategy has many activities that need to be done in sync with each other. If you are a business owner looking to improve the performance of your website, then you bound to have many questions. To help you, we’ve answered 15 frequently asked questions on SEO:
- Why does my business need SEO? Yes, in today’s digital world all businesses that are online need SEO. By investing in SEO, you can increase traffic to your website and moreover, SEO is more cost-effective than paid advertising. If your website ranks organically on search engines, the cost per click would be low.
- How to find the right keywords for my website? A well-optimised website has all the keywords that its customer base are searching for. There are several tools like Google keyword planner that can help you learn about keywords that are relevant to your business. However, you must remember that keyword research is an on-going and ever-evolving process. Old keyword phrases need to be reviewed and replaced with high volume and competitive keywords.
- Why isn’t my website ranking on Google? The reasons behind your website not being ranked on Google could be: you are blocking search engines from indexing and crawling your pages, your website doesn’t have domain authority — relevant keywords and high-quality backlinks — to rank for competitive search queries, you have duplicate content on your website, or you have a Google penalty.
- What is the difference between on-page SEO and technical SEO? On-page SEO tells search engines how to match pages to relevant queries. Technical SEO involves the technical aspects of the website that make it easier to crawl and understandable for search engines.
- What is on-page and off-page SEO? On-page SEO concerns all the activities that you can do on your website such as site content, title tag and meta tag optimisation, H tag and internal linking. On the other hand, off-page SEO refers to all the activities that do not happen on your website such as link building, content marketing, social media and reviews.
- What is page speed and how does it affect my website’s ranking? Page speed is a measurement of how fast your website loads and Google recognises it as a ranking factor. Enabling compression, optimising the code, reducing redirects and improving server response time are some of the ways to improve the page speed.
- What is link-building? It is the process of acquiring hyperlinks from other websites to your website — this acts as a vote of confidence or trust from one website to another. Links are one of the top 3 ranking factors of Google.
- How can I get other sites to link to my website? Infographic, white papers, how-to guides, videos and image galleries can help you earn links from websites that may find the content to be interesting or informative. Broken link building, unlinked brand mentions and digital PR are some of the link-building strategies.
- What are the basic components of a good SEO strategy? User-friendly site architecture, relevant keywords, mobile-friendly site, content marketing, and quality backlinks are some of the basic components of a good SEO strategy.
- Which SEO techniques are popular? Improving user experience across the website, upgrading existing content, finding and fixing keyword cannibalisation issues and using FAQs schema are some of the popular SEO techniques.
- What is Google penalty? Google penalises websites that violate its guidelines. There are algorithm penalties and manual penalties. Buying links, excessive reciprocal links, duplicate content, internal 404s, and overusing H1 tags can land a website with Google penalty.
- How lengthy a page content should be? There is no right answer to this. There are several content analysis tools that can help your website pages stay effective and relevant.
- How do I create SEO-friendly content? Creating SEO-friendly content requires proper planning and strategy in place rather than just stuffing keywords. Write what your users are looking for, use SEO-friendly URLs, optimise meta descriptions, optimise your content for mobile, update your content regularly and use Schema markup.
- Will HTTPS affect SEO? Yes, Google has confirmed HTTPS as a ranking signal. The search engine also indexes HTTPS pages first. HTTPS is essentially a more secure form of HTTP. HTTPS is faster than HTTP which ensure a better user experience.
- Why is mobile-first indexing important? The lack of a mobile-friendly user experience can negatively impact your website’s ranking. When determining your website’s ranking, Google prioritises mobile page load speed as a key metric. It means that the mobile version of your website becomes the starting point for what Google includes in its index. The biggest benefit of mobile-first indexing is that you will reach your audience faster.
While you are busy with the day-to-day concerns of running your business, SEO often gets ignored. As a full-service digital marketing agency, we can help you to exploit the best tools, resources and strategies to keep up with an ever-evolving landscape of SEO.