How to build a better social media presence for your business?
In today’s world, it’s hard for businesses to imagine being online without a social media presence. However, merely having a social media account will not help you get followers and leads. Whether it’s on Facebook, Instagram or Twitter you need to step up your social media game to cultivate your brand, improve customer service, engage your audience and at the end meet your business goals.
We have put together a few tips that will help you build a better social media presence:
- Choose the right social media platforms: Just because there is a social media channel doesn’t mean your business has to be on it. Not all social media channels have the same purpose and the same audience. While Facebook is a great place to generate B2C leads and create brand awareness, LinkedIn is great for B2B lead generation and networking. We can help you analyse the right platforms for your business and the content ideas to engage with the audience. As a full-service digital marketing agency, we will successfully integrate social media into your marketing mix.
- Focus on customer service: Many customers these days turn to social media when they need help from brands. They prefer to get in touch with the brand on social media rather than waiting for them to reply to an email. Ensure that your brand has an authentic conversation when dealing with the customer’s query or complaint.
- Be careful with trends: To improve social media presence, many businesses take advantage of popular social media trends. But it’s important for them to carefully use trending hashtags or memes. They don’t overdo it or for the sake of doing it. They could even help your post go viral. Use trending hashtags or memes in such a way that they relate to your business. If you want to use trending topics to your advantage, we can help you with the tools that will help you see what’s trending.
- Find your voice: The last thing people want on social media is a brand that is just busy promoting its products. Use social media as a tool for engagement and communication. Keep the conversations authentic and real. Find a brand voice that interacts with your audience because you don’t want to come across a faceless corporation. Get personal with the audience by behind-the-scenes photos or your team’s photos or find inspiring content ideas that align well with your business
- Actively engage with your audience: Leverage the power of visual content to actively engage with your audience. Remember cultivating social media presence takes time and patience. Sharing user-generated content is also a great way to increase engagement.
Social media is continually becoming a powerful online marketing place for companies and brands. However, businesses are still looking at social media in isolation. As a full- service digital marketing agency we can help you link social media with your marketing activities.
6 Essential Tips For a Winning Content Marketing Strategy
You all know that content marketing is important for your business. Not only does it help you connect with the audience, but it also helps to improve conversions and generate leads. However, in today’s marketing landscape, you need engaging and high-quality content to make an impact. But for this, you need to have a strategic approach towards content. Merely, generating content is not going to fetch you good results. You need content that suits your specific business and target audience.
Over here we discuss how your business can build an effective and winning content marketing strategy that creates real presence:
- Know your goals: Start with the end so that you know what you want to achieve from your content. Is it lead nurturing? Or lead generation? Or building brand awareness and affinity? Instead of producing and publishing content simply for the sake of doing it, document your goals and create a content plan that’s aligned to them.
- Develop reader persona: Is your content plan targeted to the right audience. To be relevant to your customer base, you need to understand who they are. In simple words, find your target audience. There can be several personas of your target audience, identify them to create relevant content.
- Consider all types of content: When people talk about content they often think of blog posts or lengthy articles. But that is just one facet of the content plan. Podcasting, info-graphics, visual content, ebooks, webinars, and social media posts can all be part of your content marketing strategy. To remain meaningful and relevant in today’s noisy marketing space, try all content types and see what works best for you.
- Plan your editorial calendar: A winning content marketing strategy needs preparation and planning. Having an editorial calendar will help you keep track of which activity needs to be done at which stage. Knowing when to post which content is a crucial part of the content strategy. If you need help in planning your editorial calendar, hire a digital marketing agency.
- Know the basics of SEO: Understanding the basics of search engine optimization will help you broaden your reach. SEO has changed over the last few years. Stuffing keywords may seem easy and tempting but it will no longer help your content. Following the best practices like creating expert content that will get a mention from reputed sites, proper interlinking, and adding proper meta tags can help your site content rank higher.
- Revisit your strategy: The truth about content strategy is that it’s always evolving. You have to tweak your plans and align with the ever-changing content marketing landscape. See what your competitors are doing. Reassess your content strategy and plan what different can you do with your content.
To run an appropriate content marketing campaign, you need resources. You need an expert internal team good in different areas such as SEO, social media, copy-writing, and analytics. Hiring a digital marketing agency can help you navigate through the different aspects of content marketing easily without having to dedicate your human resources.
How Covid-19 Will Impact Digital Marketing Agencies?
By now you may have heard that how Covid-19 pandemic has changed the normal. It has affected every business and digital marketing agencies are no different. There’s even a talk of a ‘Pre-COVID-19’ and ‘Post COVID-19’ world. It remains impossible to determine precisely the long-term impact of Covid-19 on digital marketing agencies and our working lives at the time of writing. However, we are noticing a few important trends that are going to stay –
1. Creating cash flow for clients: The global pandemic has hit businesses hard. According to a survey by The Australian Bureau of Statistics (ABS), 66% of businesses said that their turnover or cash flow has been reduced. To help the clients have cash coming in, and coming in consistently, the agencies have to focus on core marketing activities to ensure short-term survival of their client’s business and will give you leeway to chart a long-term success plan for your clients.
2. Client communication: As most agencies are embracing work from home, the way marketing executives looked at client communication will also change. Before Covid-19, clients loved in-person meetings – and they were hard to avoid. But the travel restrictions brought about by the pandemic have severely affected such interactions. Agency executives are now meeting their clients and running pitch meetings over conference calls and video conferencing. With virtual communication becoming the norm, the focus lies squarely on the content and the way it’s presented. We are seeing more and more agency executives learning the ropes of virtual communication – when to speak, when to pause, when to mute your microphone, tonality, and body language.
Also, it’s the time to become partners to your clients and not vendors. As clients are cutting advertising budgets, it’s the time to have open communication with them and explain the best way ahead with no sugar-coating.
3. Work from home: It’s here to stay. Digital marketing agencies are heavily investing in remote work tools and are constantly improving their work processes. And there’s no indication that they will be returning to the old way of doing business anytime sooner. There’s a change even in the working hours of ad agency employees while they are working from home. This survey finds that 59 % of employees at advertising and marketing agencies are working longer hours during the pandemic.
4. Saying goodbye to the glamorous world of advertising: Frugality is the new buzzword in the industry. Gone are the days of agency executives flying business class, staying in posh hotels and attending lavish parties with free-flowing champagne. But the current crisis has hit the ‘fancy’ side of agency life and has forced the agencies to adapt to the new reality. They will be looking at a lot of things from a new perspective – hiring top talent without offering any frivolous amenities, how to do more with less, and how to stay agile?
